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Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data. “Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.
Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest. We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using. I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....
Do you want more visibility from your Pinterest marketing? Are you looking for ways to get your pins and boards seen by more people?
There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest.
In this article you’ll discover how to increase the visibility of your content on Pinterest....
What are the most effective ways to leverage Pinterest for business? How can you use Pinterest to help improve your ROI?
Those are the questions we set out to explore in a recent webinar with Tailwind -- and ones we’ll continue to discuss during our follow-up webinar tomorrow.
You see, we’re BIG believers in Pinterest.
We know Pinterest is a great way to find new fans for your business – but only if you know how the platform works and how to get the most out of it.
Are you ready to get real results with Pinterest? Take a look at these 9 Pinterest hacks you can use to improve visibility, get more leads and grow website traffic!...
Although there isn’t much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on the web… especially for e-commerce related products.
But how do you get started on Pinterest? Well, to get you off and running, I’ve decided to create an infographic that breaks down how to get your first 1,000 followers on Pinterest...
Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used Twitter.
I’m going to start by giving you the basic tools for success on Pinterest as a marketing platform, and then build up from there to more advanced ideas. If you can’t market on Pinterest by the end of this article, you may want to take a look at whether or not you’re the right person for the job....
I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.
The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....
Do you want to drive more traffic to your site with Pinterest?
Are you looking for ways to improve your Pinterest exposure?
To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng...
Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.
Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....
Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.
Over the past year, I’ve been experimenting with Pinterest for My Baby Shower Favors, one of my e-commerce sites and I’m happy to say that we are the #1 or #2 Pinner for the term “baby shower”. Rankings can fluctuate over time but over the past several months, we’ve always been in the top ten....
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.
While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.
People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.
Here are 11 ways to get more readers to your business blog using Pinterest....
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading! While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have....
As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly.
If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
This can be broken into three phases as we enter the age of visual culture and language.
Phase One: Massive increase in photo creation
Ten percent of photos taken by humankind took place in the last 12 months
Phase Two: The Rise of Image Centric Social Networks
Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.
These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.
Phase Three: Images become Interactive
Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.
So how and why should you use images in your business communications, marketing and social networks?...
The latest study from Pinterest Marketing Developer Partner, Ahalogy, takes a closer look at how Pinners are using Pinterest to help them shop in-store and online. According to the research, an increasingly more diverse range of people are actively Pinning on the site. 67% of Pinners were below the age of 40. Men are also on the rise with two-thirds of males having joined in the past year.
“Our latest research continues to show Pinterest at the heart of what’s most important for consumers – as the ultimate planning tool for all of life’s important events. Smart brands are waking up to Pinterest’s unique content marketing opportunity. This research, along with our added insights and technology, is helping our client partners realize the potential Pinterest can bring to their business. A smart Pinterest strategy combines paid, owned, and earned media – creating lower effective CPMs with engaging content that lives forever on a platform where consumers are spending their time.”
In addition to a growing user base, Pinners are increasingly using Pinterest to replace other activities. 73% of Pinners actually bought a product they found on the site, whilst 67% pulled up Pins in-store to view and compare products. 63% are replacing magazines and catalouges with Pinterest and whilst 47% are aware of promoted Pins, they don’t mind them.
For marketers this means that their Pins aren’t actively being received as advertisements....
I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.
A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.
All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....
Hoping to learn more about Pinterest marketing, I watched Cynthia Sanchez's speech from Social Media Marketing World about the best ways to get more Pinterest followers.And I decided to write about her awesome suggestions.
Answer these 5 questions before you even think about marketing your company on Pinterest: - Who am I trying to reach?
- How can I help my customers?
- How can I make great content?
- What are my potential followers interested in?
- What topics should I choose for my followers?
Once you have those answers, just follow these 5 easy steps...
Pinterest is a consumer data goldmine if marketers know how to use it. With over 70 million active users pinning dreams, goals and projects every month, Pinterest marketers can harness very personal insight into what shoppers view as important and interesting enough to save for the future and share with their friends and followers.
Forrester has written that Pinterest has not yet proven effective for brands, but we decided to take a closer look to establish how the platform can work for marketers today. We analyzed about 10 million social shares across the social web to determine how valuable Pinterest really is and how to use it strategically.
What we found shows the level at which Pinterest users are engaged with content and willing to share branded pins on other social platforms. Overall, consumers share branded links to Pinterest content 1.5x more frequently than general branded content on the social web....
When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?
If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.
Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.
Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see.
On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook....
Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.
Today Pinterest:
►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)
►Generates 4x’s the revenue that Twitter does (MediaBistro), and…
►Has 50% higher conversion rates than other traffic (Pinterest)
In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!
In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.
To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.
With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Pinterest is shaping up to be a very interesting and very different player. Many of us remember the quick rise in the search results that Flickr experienced a few years ago; however, this one is different. Not Just Successful In Image SearchFirst of all, Pinterest is not only winning in image search; it is also winning in blended (regular mixed) search. The second and even larger differentiator is the fact that Pinterest is all about driving website traffic vs. just posting an image. In most cases, people on Pinterest have a research mindset, and they fully expect when they click on an image containing a product to be brought to a product page.
Oh, did we also mention that it is a highly social asset with a long-term lifespan? Unlike a tweet or a Facebook post, which will be pushed down in the timeline and be seen by nobody after a few days, a pin does not disappear into cyberspace; it will live on for many months after its original creation..../
Via Brian Yanish - MarketingHits.com
Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer!
This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....
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Campbell's provides an excellent Pinterest marketing case study.