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Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time on the site. Those concerns have not been allayed altogether, but Pinterest has made some fascinating moves of late. They have launched a paid search partnership with Kenshoo, completely upgraded their visual search capabilities, and expanded their reach by adding a new Google Chrome extension.
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016. In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction. If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....
I’m a bit embarrassed to share my early Pinterest Pins. But here they are anyway.
A pin loaded with hashtags, a really odd-sized image, an image with a one-word description, a Pin with no description at all.I’ve made a lot of mistakes with Pinterest, both in the Pins I’ve created and in the strategies and plans I’ve set forth. And I’ve come to discover that Pinterest is wholly unique from Twitter and Facebook, and that I’ve had things quite wrong from the start.
All these mistakes have been a wonderful opportunity to learn. I’m grateful for the chance to keep improving my Pinterest strategy, and I’d love to share with you all my mistakes and the new perspectives I’ve gained from researching and experimenting with the best ways to Pin on Pinterest....
Is Pinterest part of your social marketing mix?
Are your customers on Pinterest?
Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....
We all know Pinterest is popular, especially among the female demographic.But can it be leveraged to make you more money? Just like any other social network, it can be.
To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest.
Within the last five years, Pinterest has truly made its mark on consumers across the country. Twenty-one percent of U.S. online adults visit Pinterest at least monthly--more than both Instagram (16 percent) and Google+ (16 percent)--making it the third most popular social network after Facebook (70 percent) and Twitter (22 percent).
Yet, despite its rising popularity, marketers find little value from branded boards, which clearly indicates room for growth. Overall, marketing leaders remain confused, as few comprehend how to leverage Pinterest in ways that will promote proactive marketing behaviors.
XForrester notes that only 56 percent of leading brands have created Pinterest boards. Those that have established their presence, however, neglect to post regularly, collect few followers, and see little engagement. Brands recognize Pinterest's potential, but fail to execute strategies that drive results, as the social network's ads currently offer limited targeting and effectiveness....
Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?
If you said YES — this article is for you.
You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?
Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....
Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix.
First things first
A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy....
Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts.
Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.
Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!
Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....
Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing!Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out....
A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.
During the “Evolution of Digital Marketing and Commerce with Inspiring and Educational Content” session, the Sephora executive pinpointed loyalty and content as two of the biggest priorities underpinning its current mobile strategy. Most recently, the Louis Vuitton Moet Hennessy-owned brand rolled out a mobile and Web feature called Beauty Board that was largely fueled by the rise in mobile photo-sharing and shopping on platforms including Pinterest and Instagram.
“Everybody knows how successful Pinterest has been — Sephora’s Pinterest shoppers are actually 15 percent more valuable than our Facebook leads,” said Johnna Marcus, director of digital business development at Sephora, San Francisco....
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Do you want to increase your traffic from Pinterest or are you a newbie who just wants to learn more about Pinterest? No matter what you aim for, you are in the right place as this article will help you transform into a Pinterest ninja. What is Pinterest? Pinterest is not just a platform where people seek inspiration, it is a great medium that’s contributing to the success of online purchases as well. Well the numbers hold the proof. Around 93% of overall pinners (Pinterest Users) use Pinterest to plan or make a purchase, which is undeniably a very high number compared to purchases that come from Facebook and Twitter. Without understanding these numbers and without exactly knowing how many people you are engaging with via Pinterest- you’ll definitely get the chance to enjoy the kind of success you’re hoping for....
It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. And while increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use Pinterest to sell their products directly. For these businesses the goal is to convert traffic into paying customers. That means making the sale. When it comes to driving purchase-ready buyers, Pinterest comes with a lot of advantages. This is partly due to the longevity of the life of a single Pin (which sticks around in the Pinterest search engine for years) and partly due to the buying mindset and affluence of Pinterest users. For example, Shopify concludes that the typical Pinterest user spends $50 per purchase. But to successfully convert Pinterest traffic to customers takes strategic planning. These tips for driving awareness and sales with Pinterest will help you out along the way....
Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.
These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....
Now, building up a buzzworthy profile on Pinterest isn’t easy – which is probably why only 56 percent of the globe’s top brands are present on the site. But there are 47 million potential customers using Pinterest. That user base might be drastically overshadowed by Facebook’s army of 1.44 billion.
Yet Pinterest users interact with content much differently than most web users – and it’s those little differences that are going to help your marketing department generate ROI.
That being said, it’s not all about the numbers. Bearing that in mind, here are three simple reasons you can’t afford to ignore Pinterest any longer....
Growing your blog can sound like a daunting task, but by using social media you can promote and grow your blog pretty easily. With so many social media sites to promote blog content, it can be difficult to figure out where to put your effort any any given time.
I ûused to think Facebook was the top promoter until I discovered Twi,tter. With Twitter referral traffic quite variable as well, I attempted to promote some posts via Pinterest.I was shocked at how quickly I learned the value of Pinterest as a tool to help generate blog traffic and gain new readers!...
Are you wondering how you can make the most out of your Pinterest presence?
In this Guide to Pinterest Marketing you’ll find tips for those who want to get started on Pinterest and for those who want to make the most of their current presence on Pinterest.
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.
Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to see.
On New Year’s Day, the company plans to start selling ads on the site to marketers, sounding the call that Pinterest is open for business and that it wants to compete for ad dollars with the likes of Google, Twitter and Facebook....
Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....
If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.
There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.
For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.
The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?
To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.
Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....
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Time for a fresh look at Pinterest.