Affinity releases a free (for now) Photoshop killer | Public Relations & Social Marketing Insight | Scoop.it

The latest design tool from Serif, best known for itsAffinity Designer tool, Affinity Photo is a Mac-only alternative to Adobe Photoshop. After the February 9 launch of Affinity Photo, it may turn out to be at least as well-received as Affinity Designer, maybe more so.Releasing Affinity Photo as a free, beta version should help spread the word about it faster than usual, as will the fact that this app isn’t merely trying to be a dumbed-down alternative to Photoshop or just mimic its already well-known features. Serif isn’t shy about its intentions of taking Photoshop market share away from Adobe.


In fact, the software maker is downright bold about what it says are several features of Affinity Photo that outclass Photoshop in every way. That’s a value proposition worth listening to, for sure....