Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Five Simple Steps to Getting Started with Periscope for Your Business | Mobile X Festival

Five Simple Steps to Getting Started with Periscope for Your Business | Mobile X Festival | Public Relations & Social Marketing Insight | Scoop.it
From mobilexfestival.com - March 2, 2016 11:17 AM

If you spend any time around social media, I’m willing to bet that you have, at the very least, heard about Periscope. But you may still be wondering just what it is, and, more importantly, why should you care?

 

Well, great questions, and I’m here to help!I’m going to share a little about the platform’s background and then give you five super simple tips to integrate Periscope into your marketing, no matter what your niche.

 

As you will see, it’s a simple, effective and fun way to attract and engage with both new and existing customers....

Jeff Domansky's insight:

Here's why Periscope may be just right for your business.

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Aïssatou Thiam's curator insight, March 4, 2016 5:19 AM

Here's why Periscope may be just right for your business.
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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - February 4, 2016 1:34 AM

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!


At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.


So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.


Here are some key tips for using Periscope in combination with Twitter....

Jeff Domansky's insight:

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

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Online Branding: How to build your brand on periscope

Online Branding: How to build your brand on periscope | Public Relations & Social Marketing Insight | Scoop.it
From www.virtualsocialmedia.com - February 6, 2016 1:20 AM

Periscope is a live video streaming application for iOS and Android. This platform allows people to share live video streams, and those are usually not available for repeated viewing. Through this live streaming platform, many companies have started to gain attention from new audiences and potential customers to their broadcasts. This has become one of the most effective ways to build followers for a particular brand. This is the latest sensation in broadcasting which companies are promoting their brands as well as earning loyal viewing figures.


Brands are using Periscope to scope their runway shows or to make an announcement about their product launch or for press events or even to get a sneak peek behind the scenes; be it the green room of a celebrity, parties of famous sports persons, and so on....

Jeff Domansky's insight:

Online Branding: How to build your brand on periscope - the live video streaming application for iOS and Android.

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8 Ways to Use Periscope to Drives More Sales

8 Ways to Use Periscope to Drives More Sales | Public Relations & Social Marketing Insight | Scoop.it
From www.8waysin8days.com - October 18, 2015 3:55 AM

The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part of our daily lives now, and Periscope was designed and integrated into the Twitter platform for easy access to your contacts there.


Many a marketer head spins when thinking about the possible applications for such a tool. Thankfully, we’ve boiled down eight of the most effective ways companies are using Periscope to boost sales conversions....

Jeff Domansky's insight:

Are you using Periscope in your business? Here are 8 effective ways to build your brand and drive more sales using Periscope.

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Craig Rubino's comment, October 19, 2015 7:57 AM
I like this,it will either work great or totally flop. I will provide feedback one I am done
Jeff Domansky's comment, October 19, 2015 7:46 PM
Craig, I look forward to hearing how it works for you.
Jeff Domansky's comment, October 19, 2015 7:47 PM
Marc, there is definitely potential but like any new social channel will have to experiment a little.
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