Public Relations & Social Marketing Insight

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started!...

Last week, I received a beta invitation to Peach, Hofmann's latest iteration on creative tools. Peach is a slimmed-down version of Byte designed for more simple sharing of photos and text, along with some special posts created by "magic words." Type "here" and you can choose to share your current location. Or type "GIF" and a GIF search bot pops up. You can heart your friends' posts, but there's no central feed of all your friends' activity: to see it, you'll have to tap on them individually and see what they're up to.

WAVE AT THEM, BOOP THEM, OR BLOW THEM A KISS

The funniest part of Peach comes in its variations on Facebook's "poke." If you want to get another user's attention, you can wave at them, "boop" them, or blow them a kiss. (Each variation is accompanied with the appropriate emoji.) But you can also hiss, "100," "cake," or "put a ring" on a friend. Or, best of all, you can "quarantine" them, an action that you use once and immediately wish existed in every other social network....