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Every year the world waits with baited breath for Pantone’s big color announcement, which sets the creative stage for industries like fashion, home decor and (of course) graphic design.
The annual selection is meant not only to predict aesthetic trends, but take our global temperature. The chosen color is a cultural representation of the world’s current mood and attitude, which is why Greenery seems so fitting for the 2017 Pantone Color of the Year.
Greenery is a continuation of 2016’s soothing Rose Quartz and Serenity, responding to another tumultuous year with hope and resilience. Drawing on universal qualities like the emergence of spring foliage and the lush outdoors, the color is meant as a symbol of new beginnings....
Drawing on universal qualities like the emergence of spring foliage and the lush outdoors, the 2017 Pantone Color of the Year - Greenery - symbolizes new beginnings.