Public Relations & Social Marketing Insight

Pop culture and science fiction have ostensibly redefined artificial intelligence – or AI – to describe a futuristic world with robots and space-age innovations. Yes, it’s cool. And yes, it’s all the rage again, but more in the form of smarter systems and prescriptive recommendations, not Hal 9000.
Simply put, AI means making computers and machines capable of human-like, intelligent behavior. For businesses today, the promise of AI is to improve customer engagement by better anticipating customer needs and optimizing work to provide more relevant customer experiences. Recent advances in data processing speeds, big data processing, and machine learning methods – all at lower costs – means the promise of AI can be even more easily extended to most any customer engagement scenario.

But what will AI mean for marketers? Ironic as it might sound, AI technology will actually help marketing become more human. While there is talk of AI replacing marketers’ jobs, in reality it will be an asset that will make marketers more insightful, effective, and smarter about how they engage with customers and deliver meaningful experiences....

But making contact with someone is just the first step. You can’t go a year between emails with someone and still expect them to care about your clients. You need to keep in touch.

Unfortunately, we have a double edged sword here. The larger your network of contacts is, the more of an asset you are. But on the other hand, the larger your network is, the harder it is to stay in touch with everyone.

Fortunately, we live in the world where there’s an app for everything. Sign up for these networking tools to build a stronger professional network for your PR agency...