Public Relations & Social Marketing Insight

Gaslighting is a tactic of behavior in which a person or entity, in order to gain more power, makes a victim question their reality. It works a lot better than you may think. Anyone is susceptible to gaslighting. It is a common technique of abusers, dictators, narcissists, and cult leaders.

 

It is done slowly, so the victim doesn't realize how much they've been brainwashed. In the movie Gaslight (1944), a man manipulates his wife to the point where she thinks she is losing her mind. 

People that gaslight use the following techniques...