Public Relations & Social Marketing Insight

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.

The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

Amid widespread year-on-year increases across the US, three regions in particular saw notable spikes in median salary compared with last year.

The Northeast region saw a 12.9% hike (from $91,000 to $102,700); The Central region increased 21.2% (from $78,000 to $94,500); and the Plain States rose 9.8% (from $76,500 to $84,000).

Industry leaders from each region shared their explanations for these boosts...