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According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization. The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement.... 
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From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.
A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013. This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....
Jeff Domansky's insight:
Encouraging trend for PR job hunters and students.
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It’s stressful and the field is crowded, says the study’s authors. Meanwhile, No. 1 on this dubious list is advertising executive.
Public relations is an overrated job.
That’s what the jobs website CareerCast.com is saying in its recent study that ranks the 12 most overrated careers.
PR manager is No. 7 on the list. According to CareerCast: “Stress levels on public relations managers are among the highest of all careers because of demanding media, audience and clients. The pursuit of jobs is also competitive. Public relations also is among the most common majors for recent college graduates, adding more competition into the candidate pool.”...
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What’s the state of public relations jobs in the last quarter of 2011 and looking ahead to 2012? In a word – opportunities.
All created by a ‘perfect storm’ of social media, business hiring to stay competitive and retirements generating new public relations jobs. As I carried out research for my new book, four factors caught my attention...
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Major companies and big media bring financial rewards to pros in the Northeast and on the Pacific Coast, a PR Daily survey shows. ...
The recruiting challenge is just one result of regional salary variations—a matter explored by the PR Daily Salary and Job Satisfaction Survey of 2,787 industry professionals ranging from associates to company presidents and chief executives. The online survey showed that the Northeast and West Coast mostly dominated the high salary categories, with one possible outlier in the upper range, the Midwest. Respondents to the questionnaire on PR salary and job satisfaction largely came from the U.S. and Canada, with contingents from Europe, Oceania, Asia, and Africa. ...
Jeff Domansky's insight:
Research shows where the PR pay counts with some surprises...
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It was No. 51 on U.S. News and World Report ’s list of the 100 best jobs. Not on the list: journalist.
A recent report named public relations specialists one of the nation’s best jobs. “There’s a lot of finesse involved in producing and distributing materials that uphold and promote a client’s image. The field’s elite also have a gift for gab and understand the art of the sell. Expect this occupation to grow by nearly 23 percent by 2020.”...
Jeff Domansky's insight:
Who knew? Encouraging growth ahead.
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From
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At a recent HR executive networking group, several trends in social learning resonated with me based on my own needs as a business learner, as well as trends across our PR consultants.
My attention was caught in particular by the statistic that people learn 70% through job experience, 20% from others and 10% from course learning and reading. However, on average, companies focus 70% of their training resources on course learning and reading. Couple this with the following trends in how people want and need information, and a compelling argument is made for focusing more energy and resources on connecting people rather than developing another half day training course....
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According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?