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Everyone wants to know how to measure the ROI of their Twitter and Facebook marketing efforts. This infographic explores possible answers.
This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings. ”How do we measure the return on my investment (ROI) for the time, money and effort we put into Twitter and Facebook?”
To truly answer that question, you need to define your own ROI. If it is a dollar for dollar equation, then you need to be able to quantify/tie a value to the time spent, calculate the dollars invested and then put the proper tracking/measurement tools in place to link your social media contacts/connections to actual sales.
Are sales the only worthy ROI? Probably not. Like all marketing — you start by knowing what result you want....
