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...There are four key criteria for determining who is influential to you stakeholders online:
- Frequency. How often are they writing about topic
- Relevance, i.e. are they writing about topics that are relevant and interesting to your stakeholders, are they producing content that is interesting to them.
- Resonance – do stakeholders find the content interesting enough to forward, share, like or retweet?
- Trust – do people actually trust the information that those influencers are putting out there...
[An excellent look at online influence, measurement, evaluation and monitoring from KD Paine - JD ]
