Public Relations & Social Marketing Insight

Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study released today says only 6% of alleged fans of a brand on Facebook actually interact with it, I’m actually more in the mood to talk about binders.

Oh, sheesh, binders? That’s so 36 hours ago.

But what interests me about the binder meme might not be what you think. It’s a great time-waster, sure, to have boatloads of fun cruising the binders full of women Tumblr, or playing the romneybinderswomen game. (Side note: In a nice example of when good AdSense targeting goes bad, the site’s sole ad is a search one asking people to donate $5 at MittRomney.com.)

No. What is intriguing about this latest meme, and what pushed me over the hurdle of whether to write about it or not, is when, this morning, I realized just how viral virality has become. Yes, we inhabit a world in which the inmates (that would be you and me) have joyfully taken over the asylum (that would be the Internets)....