Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Forget Newsjacking: Here's PR's New Secret Weapon

Forget Newsjacking: Here's PR's New Secret Weapon | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - September 10, 2013 8:24 PM

It’s just 14 days old but twerking has broken out everywhere.


Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking.


We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune.


Forget newsjacking. PSY who?  Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations.


Why should PR and marketing care? This just in...

Jeff Domansky's insight:

Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)

more...
Alex Marchese's curator insight, September 13, 2013 11:03 AM

I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Eight Super Secret Features of Google Glass | The PR Coach

Eight Super Secret Features of Google Glass | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - April 1, 2013 2:39 PM
Google Glass secret development lab It's a secret lab. More than eight miles underground in Mountain View, California. There are no signs at the entrance to the ground level elevator. Just retinal scans  and armed guards checking employee ID cards.

 

Here, Google Glass engineers are working furiously against impossible technology hurdles, formidable deadlines and potential competitors.

 

A secret document was leaked to us today by one of the engineers working on a stealth Google Glass project. He’s a friend of a friend’s cousin’s uncle....

Jeff Domansky's insight:

Fascinating April 1st look inside Google Glass secret lab.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

RepMan: Hard-selling a soft-sell solution for Corporate America

RepMan: Hard-selling a soft-sell solution for Corporate America | Public Relations & Social Marketing Insight | Scoop.it
From www.repmanblog.com - November 16, 2012 11:57 PM
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.

 

Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.

 

I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.

 

You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

10 Missing iPhone 5 Features for PR Pros |The PR Coach

10 Missing iPhone 5 Features for PR Pros |The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - September 17, 2012 6:38 PM

If you're an Apple fanboy or fangirl, you can come back to earth now.

 

Despite the fanfare, Apple missed the boat by not including some very important features for PR, marketing and business people in the new iPhone 5.

 

Launched with the usual fireworks, the new iPhone 5 looks underwhelming to those of us already using the iPhone 4. Despite Apple’s attempts to control information in advance, its features had already been leaked along with pictures.

 

But Apple seriously missed a huge opportunity and Samsung is paying close attention.

 

[10 features Apple shoulda, woulda, coulda included for market domination. Caution, humor ahead - JD]

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

My Application: Head of Public Relations, Goldman Sachs | The Big Picture

My Application: Head of Public Relations, Goldman Sachs | The Big Picture | Public Relations & Social Marketing Insight | Scoop.it
From www.ritholtz.com - February 13, 2012 3:27 PM
To: Hiring Committee, Goldman Sachs From: Barry Ritholtz Re:  Position, Head of Public Relations, Goldman Sachs Date: February 13,...

 

Now that your public relations chief, Lucas van Praag is (finally!) retiring, it is time for the executive committee to seriously rethink the position of PR head. To be blunt, your efforts have not been up to the level of excellence that one would expect from Goldman Sachs. It would be impolite to speak ill of the job done by LVP has done under challenging circumstances, but you gentlemen need to face the facts, and fast. On his watch, the firm’s reputation has suffered, its ability to recruit top talent has been compromised, and its market cap has gotten shellacked....

 

[Barry Ritholtz offers a fun job application to GS - JD]

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Vital PR statistics you need, from Hacked Off Flack | PRmoment

Vital PR statistics you need, from Hacked Off Flack | PRmoment | Public Relations & Social Marketing Insight | Scoop.it
From prmoment.com - April 30, 2013 10:15 AM

Do you have the right number of friends, contacts and clients to call yourself a success? Hacked Off asks, do your PR numbers add up? So far today I have written three press releases, made six phone calls, attended one meeting and drunk four cups of coffee. And as I am being abstemious, I have only eaten one cake. These numbers add up to a typical morning. But do I have the right numbers to add up to a successful PRO? Here are the numbers that count in PR...

Jeff Domansky's insight:

A little bit of public relations humor to get your day started right!

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo | Public Relations & Social Marketing Insight | Scoop.it
From crescenzocomm.com - February 19, 2013 11:32 PM

It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:

 

1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay.

2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too.

3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....

Jeff Domansky's insight:

Steve Crescenzo gets white smoke and a humorous appointment...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

I'd suggest InfallibilityGuy | RepMan

I'd suggest InfallibilityGuy | RepMan | Public Relations & Social Marketing Insight | Scoop.it
From www.repmanblog.com - November 9, 2012 11:44 PM
Proving once again that first-mover status isn't as important as getting it right, the Vatican recently announced that Pope Benedict XVI will begin tweeting before the end of the year.

 

[His Holiness' Twitter handle is not yet decided but here's a few suggestions: @HH @NotHim @OMG @MysteriousWays ~ Jeff]

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Are You Trapped in the PR Twilight Zone? | The PR Coach

Are You Trapped in the PR Twilight Zone? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - June 6, 2012 11:14 PM

One of the challenges with public relations, marketing or social media is the temptation to do more instead of better communication. I call this the PR Twilight Zone....

 

Public relations is caught in the same spiral. The “old” style of PR doesn’t work any more. News releases need to be reinvented. Pitching has changed dramatically. Bloggers have influence. Me-me-me media relations turns off reporters and carpet bombing the media no longer works.

 

Here's how to escape the PR Twilight Zone...

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Bad PR: 13 Signs You’re a PR Zombie

From www.theprcoach.com - August 30, 2011 3:14 PM
Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome.

 

Seriously. I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails and social media snafus.

 

Here are 13 sure signs you’re a PR zombie suffering from this contagion...

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn