Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Mark Twain (Samuel Langhorne Clemens) is one of America’s favorite writers and humorists. Born in Florida, Missouri two weeks after the appearance of Hailey’s Comet in 1835, he would have made the consummate PR pro. As a journalist, writer and speaker, he embodied some of the skills of the best writers and PR pros today. I wonder what he would have thought of PR and social media?...
Jeff Domansky's insight:
We could use more of Mark Twain's storytelling, wit and wisdom in our daily lives. 
Scoop.it!
Do you get flooded under a deluge of cute dogs and ‘lolcats’ whenever you open your social media feed? Be it Facebook, Twitter or Tumblr, it seems hard to escape the reach of our furry and fuzzy friends. This infographic designed by Webtise UK for equestrian supplies shop Edgemere, shows us who the movers and shakers of the animal social media world are and why they’re famous. It even speculates on upcoming animal related trends and settles the age old debate of who is more popular—Grumpy Cat or Steve Carell?...
Jeff Domansky's insight:
Why is the Internet an animal kingdom? This infographic is fun and a great reminder that the Internet, just like society, is made up of a number of sometimes silly parts.
Scoop.it!
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence.
It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls:
Jeff Domansky's insight:
20 very funny marketing cartoons or marketoons..
Scoop.it!
Do you have the right number of friends, contacts and clients to call yourself a success? Hacked Off asks, do your PR numbers add up? So far today I have written three press releases, made six phone calls, attended one meeting and drunk four cups of coffee. And as I am being abstemious, I have only eaten one cake. These numbers add up to a typical morning. But do I have the right numbers to add up to a successful PRO? Here are the numbers that count in PR...
Jeff Domansky's insight:
A little bit of public relations humor to get your day started right!
Scoop.it!
If you’ve ever been the victim of an unfollow on Twitter, you may just fit the profile of an obnoxious tweeter. The following infographic, created by Israel-based company Conduit, details 11 of the tech industry’s most annoying Twitter users.
Some examples of feed-cloggers include “The Eventaholic,” who tweets about every pseudo-interesting person he meets at every single gathering he attends, and “The Social Media Butterfly,” who constantly provides updates in a bid to gain more followers....
Jeff Domansky's insight:
A little fun with your coffee.
Scoop.it!
It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:
1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay. 2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too. 3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....
Jeff Domansky's insight:
Steve Crescenzo gets white smoke and a humorous appointment...
Scoop.it!
This guest post from PR pro Brian Adams connects some great quotes from Calvin & Hobbes to the world of crisis management.
Two weeks ago I spent the morning sifting through quotes from a favorite character of my childhood. The resulting blog post, Winnie the Pooh on…Social Media, was so much fun to create that I decided to take a look back on another publication that provided me with wisdom during my youth, Calvin and Hobbes.
It seems as if young Calvin was always in crisis mode while Hobbes fanned the flames to watch the meltdown. The mistakes of these two characters contain valuable lessons for anyone facing a media crisis. After all, can’t we all sympathize with a child that so succinctly states what we all think when a crisis occurs: “Reality continues to ruin my life.”
Here are a few more bits of crisis wisdom from author Bill Watterson...
On Ignoring the Crisis
[Much more fun in the post ~ Jeff]
Visual from Bill Watterson's book on Amazon http://amzn.to/V9Wj50
Scoop.it!
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.
Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.
I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.
You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...
Scoop.it!
Proving once again that first-mover status isn't as important as getting it right, the Vatican recently announced that Pope Benedict XVI will begin tweeting before the end of the year.
[His Holiness' Twitter handle is not yet decided but here's a few suggestions: @HH @NotHim @OMG @MysteriousWays ~ Jeff]
Scoop.it!
Break out your red pens because these signs are in need of correction.
You call it a gift.
Your friends and loved ones say it's more of a curse.
During a casual stroll you can't help but point out the bar's misspelled drink special sign, or the movie theater marquee with the misplaced apostrophe.
It's something that writers and editors do—and these 10 signs will drive you nuts...
[Especially liked the banner by the school comms specialist - ouch ~ Jeff ]
Scoop.it!
Who says it's impossible to get promoted overnight? With Ad Age's new Promotion Machine, you can get the title you've always dreamed of, instantly!
And we've done away with those boring managing directors and VP roles in favor of some interesting titles.
Just plug in your name, click the button, and once you find the promotion you like best, share the good news on Twitter. Your friends and family will be so proud....
[Fun Ad Age tool generates fancy new titles. Get a promotion! JD]
Scoop.it!
It's easy to buy into the idea that multitasking is a dream come true for busy, time-strapped PR professionals.
But are you falling victim to the multitasking effectiveness myth?...
According to an infographic from OnlineCollege.org, only a tiny 2% of us are truly good at multitasking. The other 98%? Not so much!
A couple more infographic facts show that trying to do more than one thing at a time actually causes a 40% drop in productivity...
[Think you're effective by multitasking? Research says think again!]
Photo credit: dirkjanranzijn via Flickr http://www.flickr.com/photos/dirkscircusimages/2778812162/
Scoop.it!
I'm obviously a huge proponent of comedy in business but, as my comedy coach and the nation's sole chief comedy officer, Clayton Fletcher, always reminds me, ”If you have the least doubt about how appropriate your material is for the workplace, don't use it.”
So, submitted for your approval, are three classic examples of the wrong use of comedy in business (note: the names have NOT been changed to protect the innocent)...
|
Scoop.it!
It’s just 14 days old but twerking has broken out everywhere. Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking. We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune. Forget newsjacking. PSY who? Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations. Why should PR and marketing care? This just in...
Jeff Domansky's insight:
Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)
Alex Marchese's curator insight,
September 13, 2013 11:03 AM
I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.
Scoop.it!
Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles....
Jeff Domansky's insight:
What makes marketing worth sharing? Tom Fishburne shares five suggestions and valuable insight.
Scoop.it!
It has become a staple of the Facebook world: the social media guru. These are the “experts” in social media marketing who often come armed with an iron-clad addiction to Twitter to go with questionable credentials in marketing. Here are some signs if you’re falling into the guru category....
Jeff Domansky's insight:
Here's some Friday fun and why you don't want to be a social media guru. ;-)
Scoop.it!
Google Glass secret development lab It's a secret lab. More than eight miles underground in Mountain View, California. There are no signs at the entrance to the ground level elevator. Just retinal scans and armed guards checking employee ID cards.
Here, Google Glass engineers are working furiously against impossible technology hurdles, formidable deadlines and potential competitors.
A secret document was leaked to us today by one of the engineers working on a stealth Google Glass project. He’s a friend of a friend’s cousin’s uncle....
Jeff Domansky's insight:
Fascinating April 1st look inside Google Glass secret lab.
Scoop.it!
How the new pope is elected after Benedict XVI's resignation. Check out this cool video to see the process.
Jeff Domansky's insight:
A little timely, Friday video fun...
Scoop.it!
Ever since Will Rogers stood on a stage with an open newspaper, comedy has evolved and adapted to technological change.
..."In the end though," says Baze "I think what makes a good tweet is the same thing that makes a good joke, which is getting at a fundamental truth of some kind in a clever or interesting way." Kutner adds that, unlike monologues, the ideal personal tweets are typically one-liners, and there’s less riding on them. "In terms of content," says Kutner, "I feel way more liberty to get political, obscure, or purely attitudinal with a tweet. You kind of never know who will respond to what, so anything’s game. And more to the point, there’s no chance of a silent audience on Twitter if it goes flat, so you can take more risks.
Jeff Domansky's insight:
Take these tweets, please, say best comedy writers as well as a few content lessons.
Scoop.it!
I would imagine most of you are familiar with The Onion, an entertainment newspaper and website featuring satirical articles reporting on international, national, and local news. Past headlines have included: Obama: ‘Second Term Will Be Like Breaking Bad Times Homeland Plus The Sopranos’, Retiring Fireman Ed To Spend Sundays Being Loud, Obnoxious Asshole At Home, Man Googles Matt Damon’s Address Because, Well, He’s Crazy And Wants To Murder Him and New McDonald’s Sandwich Offers Free Wi-Fi.
An Onion article published on November 14th has thrown one of my favorite news outlets into the international media spotlight. Kim Jong-Un Named The Onion‘s Sexiest Man Alive For 2012 reported…
[THE ONION always makes my eyes water LOL ~ Jeff]
Scoop.it!
The Extremely Accurate History of the Internet: The Onion’s new satirical documentary lands on Yahoo
Everyone loves The Onion, right? Founded in 1988, the print and online satirical publication has found its way into the hearts of many.
The Onion’s show will dive deep into the past of this “vast and glorious data network”, kicking off with the “carved stone modems of our African ancestors”, through the WiFi-enabled monks of Medieval Europe, to the porn-laden Web we see today.
Yahoo Screen – formerly Yahoo Video – is a video-sharing portal featuring Yahoo-only material, with all user-generated videos removed in March last year to make way for its new professional service. The Comedy Channel went live in March this year. In addition to the Onion’s new offering, Yahoo Screen is also renewing ‘Odd News,’ ‘Sketchy,’ ‘First Dates with Toby Harris,’ and ‘Burning Love’....
[If you like reading The Onion, you're going to love watching The Onion. Highly recommended viewing for those who share a love of satire ~ Jeff]
Scoop.it!
Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study released today says only 6% of alleged fans of a brand on Facebook actually interact with it, I’m actually more in the mood to talk about binders.
Oh, sheesh, binders? That’s so 36 hours ago.
But what interests me about the binder meme might not be what you think. It’s a great time-waster, sure, to have boatloads of fun cruising the binders full of women Tumblr, or playing the romneybinderswomen game. (Side note: In a nice example of when good AdSense targeting goes bad, the site’s sole ad is a search one asking people to donate $5 at MittRomney.com.)
No. What is intriguing about this latest meme, and what pushed me over the hurdle of whether to write about it or not, is when, this morning, I realized just how viral virality has become. Yes, we inhabit a world in which the inmates (that would be you and me) have joyfully taken over the asylum (that would be the Internets)....
Scoop.it!
A university graduate from Norfolk finds work as a scarecrow, frightening the birds from a field of crops.
It sounds like the ideal job - the chance to sit down, read a book and perhaps idly strum a ukulele.
But Bangor University graduate Jamie Fox has to do it in all weathers, as a human scarecrow in a field in Norfolk.
Mr Fox, 22, has been employed to scare partridges from a field of oilseed rape at Aylsham because conventional birdscarers have not worked.
As well as wearing a bright orange coat, Mr Fox uses an accordion and a cowbell to frighten the birds.
Mr Fox, who graduated in the summer with a degree in music and English, earns about £250 a week scaring the partridges from the 10-acre (four-hectare) field.
I ring a cowbell and I've even played the accordion, but the ukulele doesn't seem to have any effect on them”
[I knew my English degree would come in handy someday ~ Jeff]
Scoop.it!
If you're an Apple fanboy or fangirl, you can come back to earth now.
Despite the fanfare, Apple missed the boat by not including some very important features for PR, marketing and business people in the new iPhone 5.
Launched with the usual fireworks, the new iPhone 5 looks underwhelming to those of us already using the iPhone 4. Despite Apple’s attempts to control information in advance, its features had already been leaked along with pictures.
But Apple seriously missed a huge opportunity and Samsung is paying close attention.
[10 features Apple shoulda, woulda, coulda included for market domination. Caution, humor ahead - JD]
Scoop.it!
Every brand needs an anthem. Most settle for a humdrum mission statement or competitive benchmark instead.
In my recent “Brand Laddering” cartoon, I parodied brands that stretch too far beyond believability, trying to make corn chips stand for world peace. I think there’s just as much to make fun of with brands that don’t try to stand for anything at all....
|
In the words of Mark Twain "If you tell the truth, you don't have to remember anything." This is the essence of all great Public Relations professionals.
If you tell the truth, you don't have to remember anything.Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99