The Future of PR Is Now | PR Newswire | Public Relations & Social Marketing Insight | Scoop.it

We recently took to all of our channels to gauge how you view the practice of public relations. In our article What Is PR? A Look Back, To Look Forward, we asked you to fill in the blank: “PR is now ____. ” and share how public relations has changed since we originally released our popular PR Is infographic in 2012.


We received close to 100 responses from around the world and across the industry — corporate communicators, agencies, newcomers, industry veterans, and everyone in between weighed in. We even received a video.


When our senior creative manager Jamie Heckler compared your replies to 2012’s infographic, we observed the following trends....