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Scoop.it!
Yet, the publications serving the SEO community consistently cover storytelling and other topics associated with PR. Culling four of the top SEO publications, Search Engine Journal, The Moz Blog, Marketing Land and Search Engine Watch, I’ve captured a cross section of stories from the past year that bring storytelling and/or PR to the forefront. 
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Scoop.it!
I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content....
I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I’m increasingly less alone in this idea and goal. But for the sake of discussion, if we can accept at least in philosophy that PR is increasingly becoming SEO’s strongest vehicle and anchor, how can companies take best advantage of PR’s SEO role? Here are my ideas (with help from a couple of resident experts) for the 15 Steps to Power SEO.....
Jeff Domansky's insight:
Here's a great look at how PR and SEO must go forward together. Any PR person in the future must understand and be able to direct SEO strategies.
James Johnston's curator insight,
May 30, 2013 8:46 PM
This is a great article with some tips to help your SEO. Remember PR and SEO work well together. |
Scoop.it!
There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience. While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served. So, here are some tools that I use in my own efforts as in performing my outreach role:...
Jeff Domansky's insight:
Good reasons why PR and SEO work well together.
Manny Pacquiao's curator insight,
July 9, 2015 7:38 PM
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Rachel Wild's curator insight,
July 10, 2015 3:55 AM
You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/
Scoop.it!
A blog post on search engine authority SEOMoz titled "How I Got a Link from the Wall Street Journal" offers some real instruction for PR pros on linking content - and public relations outputs - with measureable, top-line business results.
It's worth noting that the author of the post - and the content marketing campaign discussed - is Larry Kim, the founder and CTO of Wordstream, a search marketing firm. (There's another link for you, Larry - I know you're counting.) In short, he is a data-driven quant, C-suite denizen and SEO guru. And within his case study is some very important guidance for public relations pros....
[Some good ideas about using content marketing to develop stronger SEO ~ Jeff]
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Lou Hoffman says PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.”