Public Relations & Social Marketing Insight

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.

The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

A little-known fact is that Pope Francis has a couple of helping hands on social media: a pair of American undergraduate interns from Villanova University, a Catholic school in Pennsylvania.

One of those interns is Sean Hudgins, a communications major with a focus in public relations. Hudgins, along with Danielle McMonagle, update the News.Va English language Facebook page as well as monitor Twitter for fake Francis accounts.

"Day to day we're pretty much focusing on the News.Va English Facebook page, which is a page run by the Vatican News that basically gets the word out to those that 'Like' it and those that are interested in what's happening in Vatican City," Hudgins told Mashable. "We also monitor Twitter activity so we're on the lookout for impostor accounts, things like that, because there's the risk — I know with the tweet that happened the other night — almost immediately a bunch of fake Pope Francis accounts were made. We watch for things like that."

Hudgins hasn't yet written any copy or tweeted from the @Pontifex account, but he said that might be "something we're going to be doing later as Pope Francis gets a little more assimilated into the environment." He also confirmed the reactivation of @Pontifex means Francis will indeed be a tweeting Pope....

I spy with my little blue-green eyes… something… more useful in a PR agency than I could have ever anticipated — attention to detail. During my interview last month with Airfoil Senior Account Executive Angela Leon, I asked what qualities...

she felt I could bring to Airfoil. One of the things she highlighted was my attention to detail on projects as it contributes to the overall presentation and effectiveness of an assignment.

Her response got me thinking as to how I might have acquired this stand-out characteristic that is useful to any PR agency....

A graduate trainee at a London PR agency has guaranteed himself some shortlived notoriety and a brief stint in the Twitter hall of shame after he went online to hurl abuse at Guardian journalist Grace Dent...

Quick Pitch: Intern Sushi is a new way to find, apply for and manage internships in industries that are hard to break into.

Genius Idea: Providing a multimedia platform for interns and companies to present themselves through one-minute videos and digital profiles.

If you’re applying for an internship, the last thing you want is for your résumé to get stuck in a pile of hundreds, or even thousands, of other résumés. Intern Sushi lets you show employers why they should hire you instead of tell them....