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As a business owner in the B2C space, you already know the POWER of running sales to make your cash register ring.
And because of this, you may have asked yourself: "How can I keep running these sales all year long, while still maintaining the same or greater profitability with each subsequent one?"
Recent research from the National Retail Federation not only explains how, but also how much you are missing out by not doing it.
This research shows that an online shop’s profitability rises almost three fold when a simple 5 percent discount is offered ongoing for both new AND existing customers on a continual basis....
Corey Zeiman shares a blueprint for pay-per-click marketing in this in-depth article.