Public Relations & Social Marketing Insight

It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually falling away, the industry as a whole is fine.

But a question then pops up: how much of the essence of public relations has survived? Is it still the same thing that appeared so many years ago in the wake of a train crash, or is it something completely brand new? Surprisingly, the answer is a little bit of yes and no...