Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10 
|
Scoop.it!
The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.
Jeff Domansky's insight:
No question the money in mobile is starting to flow big time.
Greg Farley's curator insight,
April 4, 2015 9:19 AM
If your website is not mobile friendly you're missing out on a lot of customers and revenue. |
aggiungi la tua intuizione ...
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?