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Scoop.it!
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10 
Scoop.it!
Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014. The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years. Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences. eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....
Jeff Domansky's insight:
The digital coupon audience continues to grow steadily as shoppers reach for their smartphones and tablets to find deals.
Tim Blais's curator insight,
November 18, 2014 8:43 PM
Consumers have always enjoyed the benefits that a coupon has to offer. Contributing technological advancements in the eMarket have given way to a new form of online shopping. As shopping has expanded on smartphones and tablets, coupons are increasingly becoming used. This article discusses the expansion of smartphone and tablet coupon redemption. It is interesting to read numbers such as the expected rise of digital consumers to go from “78.69 million to 104.11 million between 2014 and 2016”. This article sparked my curiosity for what the future will bring to the process of shopping. Will digital advancements lead to a complete technologically based economy some day? Sounds extreme, but in reality it’s not as far fetched as some may think. The offering of coupons digitally for corporations gives the company the ability to market research with little effort. The corporation saves in cost, and can promote their company digitally. The importance of recognition in the market place is essential for social media use. As companies expand and jump on new forms of technological advancements (such as credit/debit cards on smartphones and coupon recognition) than companies must recognize the use of all new forms of technology in the eMarket. |
Scoop.it!
The smartphone is now an essential item that everybody carries with them (just like their keys and wallet, is a huge resource for brand discounts, and at-a-glance information about what is on offer at stores, enabling marketers to deliver brand messages at a specific point in time (instead of waiting for the shopper to leave). Armed with mobile devices, consumers not only reap the rewards in terms of simpler, more powerful and efficient shopping, but can also help retailers better understand what is catching the eye of the busy shopper. What do consumers enjoy about using mobile technology for shopping? This chart from Statista is a very telling set of statistics...
Jeff Domansky's insight:
Advances in mobile technology, and the ubiquity of smartphones and other devices have changed shopping and retail forever.
Tamika Garay's curator insight,
March 25, 2015 11:51 PM
Supporting Information - Mobile
Another article on the rise of mobile technologies - namely mobile technology being adapted for shopping.
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The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?