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Scoop.it!
Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?
To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....
Jeff Domansky's insight:
Clearly, the future is mobile and in developing countries that future is now. 
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Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10
Mike Allen's curator insight,
May 14, 2015 8:00 AM
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now? |
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Clean sites with low load times and fewer pages to navigate are more likely to get consumers to spend money according to new research. The survey by Instart Logic of 2,000 US consumers also shows that consumer confidence in a brand is tied to their quality of experience while online shopping. Among the findings are that 62 percent say they use their mobile phones for the entire shopping process from discovery, to research, to the purchasing of an item. As part of the shopping process 77 percent use mobile phones for the initial research and 73 percent to read reviews and product information....
Jeff Domansky's insight:
Mobile preferences.
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Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that: - “Nearly 40% look at their phone within a mere five minutes of waking up. - Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.” Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....
Jeff Domansky's insight:
Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10
dominique verpoorten's curator insight,
January 25, 2015 10:40 AM
The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind. |
Clearly, the future is mobile and in developing countries that future is now.