Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Most Internet Users Will Soon Be Smartphone-Only

Most Internet Users Will Soon Be Smartphone-Only | Public Relations & Social Marketing Insight | Scoop.it

For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.


But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....

Jeff Domansky's insight:

Outside the U.S., the smartphone is king. For many consumers in the future, the smartphone is the only way they will actually see the Internet. Valuable insight for marketers in the future.

Lori Wilk's curator insight, January 3, 2015 9:47 AM

This business #news article  has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing  and the rapidly changing market dynamics. We need this information to make the right #business  decisions. Are there more mobile devices in use than we have people on the planet yet?  

wanderingsalsero's curator insight, January 3, 2015 6:06 PM

People in internet marketing has known for years this is coming and it's going to create a lot of opportunity for people who understand putting a business into the mobile/digital market.

Scooped by Jeff Domansky
Scoop.it!

Best Practices for Mobile SEO | Mobile Marketing

Best Practices for Mobile SEO | Mobile Marketing | Public Relations & Social Marketing Insight | Scoop.it

Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.


With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promising economic stimulus and job creator, but also sends a powerful message to companies, small businesses, and entrepreneurs in the online world: It’s time to develop a solid mobile SEO strategy to capture the profits of tomorrow.


While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition:...

Jeff Domansky's insight:

It's time to develop a solid mobile SEO strategy to capture the profits of tomorrow.

No comment yet.