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Mobile video ads are poised for massive growth in the next five years.
Revenues from these ads will grow from $3.54 billion in 2015 to $13.3 billion in 2020, which marks a 30% compound annual growth rate (CAGR), according to PwC's annual Global Entertainment and Media Outlook report.
This means that mobile video ads will be the fastest-growing digital ad segment in the next five years. They will easily surpass desktop Internet video ad revenues, which are expected to grow at a 19% CAGR through 2020.
Furthermore, revenues from mobile ads are set to surpass revenues from desktop video ads this year, with $5.6 billion for mobile and $5.1 billion for desktop, according to the report....
Here's why mobile matters for marketers.