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As marketers, most of us have learned the hard way—through failed campaigns and wasted budget—that audiences will reject content that does not respect their intelligence or thirst for cleverness, originality, and authenticity. For your strategy planning, here’s a quick reminder about what microcontent is not:
- It isn’t self-congratulatory messaging that touts the brand for the brand’s sake
- It isn’t about the hard sell
- It isn’t solicitously pushed onto audiences
- It isn’t an overt “pitch” of your products and services.
And, for your strategy planning, here’s a quick reminder about what microcontent is...
Here's the skinny on microcontent.