Public Relations & Social Marketing Insight

Here you are, blogging, tweeting, and celebrating your new YouTube video tipping past 5,000 views when you realize…Where are the sales?Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer.

But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers?No and no.

Your content strategy does produce results, and those results can be measured. You don’t have to hold a degree in computer science or a fat wallet either. Here’s how….

Google analytics showing organic search traffic increase from SEO Google analytics provides a wealth of valuable SEO data.

But are you using it to its full potential to help create better content, drive more traffic and convert it more effectively?

It often helps to mine Google analytics data for SEO intelligence with a specific business objective in mind. The analytics and SEO tips covered in this articles are all techniques I use to help me decide what new content to create, and whether or not my content is making an impact....