Public Relations & Social Marketing Insight

But according to LinkedIn’s co-founder Reid Hoffman, many of its users are not using it to its full potential. In a recent Wired Magazine profile “For LinkedIn Founder Reid Hoffman, Relationships Rule the World,” Hoffman said:“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws.”If the above description sounds like you, below are some tips to employ to better utilize LinkedIn....