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Scoop.it!
LinkedIn Showcase Pages are are here! Learn how you can make the best of them and how to make sure you bring in more customers with your products. 
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Scoop.it!
LinkedIn is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying brand reach and visibility.... LinkedIn has an outstanding visitor-to-lead conversion rate of 2.74%, which is approximately three times higher than the conversion rates of Facebook and Twitter. The most common and detrimental mistake brands make on LinkedIn is creating overly “salesy” marketing. LinkedIn is a social network, so be social; set your sights on being an informational resource and providing links to highly shareable content jam-packed with deep industry insight and valuable solutions. You must foster real connections and genuine engagement to attain success. Do not over-automate your LinkedIn activity or blast promotional spam; such tactics will not fly on LinkedIn. Strategic mastery of LinkedIn will allow you to amplify engagement, effectively promote your company, increase lead generation, gain influence and attract new business. Compared to other social networks, LinkedIn users are more focused on business and career, which increases the impact of relevant industry content...
Jeff Domansky's insight:
Four content marketing strategies to get the most out of LinkedIn.
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Although best suited to large companies with several product lines, these are useful tips and excellent examples from Adobe, Microsoft and IBM.