 Your new post is loading...
Your new post is loading...
Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite executive.
Used right, LinkedIn could connect you to partners, prospects or clients and serve as a great alternative to traditional offline networking. But to expand your capacity and build many great relationships, you need the assistance of LinkedIn marketing tools that can streamline and amplify your efforts.
The following is a list of seven LinkedIn marketing tools that can help you publish effective content, and initiate and manage important relationships.
When it comes to finding your ideal connections on LinkedIn, one of the fastest and easiest ways to do it is by looking at who’s already paying attention to you on the platform. With LinkedIn’s “Follow” feature, you have a ready-made list of individuals all over the world who have essentially “opted in” to follow all your status updates and articles on the platform. LinkedIn Followers = Warm Leads Now, to be clear, I’m not talking about people you’re already connected to (1st Level Connections).Rather, I’m talking about people you are not connected to, but who found you one way or another on LinkedIn, and were so impressed they decided to follow everything you post and do on the platform. I don’t know about you, but those are people I want to be talking to!...
Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.
In other words, they have the basics of prospecting on LinkedIn down.
But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.
We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well? Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn? There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships....
Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately....
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment. But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken. In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...
LinkedIn is built on the back of the individuals that make up the network – and that means to succeed on LinkedIn, your company’s strategy must be inclusive of “the people.” Think of it this way. If you go around hugging babies and helping old ladies cross the street, people are going to think, “Now, that kid is a good egg, from a good family.” Same goes for your company. If the team is out there dropping knowledge bombs and lookin’ all smart and professional, it will reflect well on the company, too.
Wondering how to retarget your website visitors on LinkedIn?
Want to use LinkedIn ads to reach your non-responsive email contacts?
LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.
In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.
e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options. They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results. Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....
When you think of LinkedIn, you may not think about gathering marketing leads. You’re more likely to think about looking for a new job or updating your own resume. How would a collection of other people’s resumes and professional accounts turn into authentic leads and business prospects? Quite easily as it turns out. We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from....
With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner. LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business. Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....
Are you getting the most out of your LinkedIn personal profile?
Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....
The company is calling it “the largest desktop redesign” since LinkedIn’s inception. It’s largely inspired by the company’s mobile apps, with a cleaner, modern design (as opposed to something that looked like it belonged back in 2006). LinkedIn says its goal is to help you more easily access “the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience.” Tweaked color palette aside, there are a few changes it’s making to achieve this:...
|
The first thing you need to know is that you should be posting daily, ideally two to three times a day and when you’re posting, you need to spread it out. Second, spread out your posts and when you’re spreading them out, try to spread them out by at least two hours in between each post. By doing that you’re gonna get more engagement per post. Third, test out different post types....
The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform. (Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.) It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years. Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others. If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....
Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?
Want to learn more about the most effective tools to use in conjunction with LinkedIn?
LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.
However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.
Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.
When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features. As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months. LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market....
Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn....
Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.” They also share intriguing stats regarding the results of social selling: - Social selling leaders create 45% more sales opportunities. - Social selling leaders are 51% more likely to hit quota. - 78% of social sellers outsell peers who don’t use social media. So, how can you get the most out of your LinkedIn profile? Here are 5 ways to use LinkedIn for sales prospecting:...
LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered. In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile....
Via The Learning Factor
LinkedIn serves as a powerful tool for professionals, connecting users with colleagues, past employers, and hiring managers. But, this online channel is more than just a place for professionals to network and boast about their skills. With more than 467 million professionals on one platform, it’s a gold mine for market research, advertising, and content marketing. LinkedIn reports 50 percent of its members are more likely to buy from a company they engage with on the platform. And a 2015 social media marketing industry report found LinkedIn has surpassed Facebook as the single most important social platform for B2B marketers. So, how do you tap into this invaluable platform as a Modern Marketer? Start with the freebies....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including....
Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all. Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization. Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:
- LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
- Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
- When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
|
![How the LinkedIn Marketing Team Uses Targeting [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/72T3udu1eYHCicFhpW06kzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company