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Did you know that LinkedIn now has over 500 million users? That’s close to a fourth of Facebook’s user base, but with double the power. Being the world’s largest professional network, LinkedIn can connect you to people who fall within a wide range of job titles, which could be anything from student intern to C-suite executive.
Used right, LinkedIn could connect you to partners, prospects or clients and serve as a great alternative to traditional offline networking. But to expand your capacity and build many great relationships, you need the assistance of LinkedIn marketing tools that can streamline and amplify your efforts.
The following is a list of seven LinkedIn marketing tools that can help you publish effective content, and initiate and manage important relationships.
According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel (Oktopost). And for many B2B marketers, LinkedIn is THE social media channel. In fact 43% of marketers say they’ve sourced a customer from LinkedIn (Hubspot). But could we be doing better? Can we use LinkedIn more effectively?To help answer that question, Alex Rynne, Content Marketing Manager at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston....
The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform. (Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.) It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years. Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others. If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....
We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well? Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn? There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships....
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment. But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken. In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...
Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.” They also share intriguing stats regarding the results of social selling: - Social selling leaders create 45% more sales opportunities. - Social selling leaders are 51% more likely to hit quota. - 78% of social sellers outsell peers who don’t use social media. So, how can you get the most out of your LinkedIn profile? Here are 5 ways to use LinkedIn for sales prospecting:...
LinkedIn serves as a powerful tool for professionals, connecting users with colleagues, past employers, and hiring managers. But, this online channel is more than just a place for professionals to network and boast about their skills. With more than 467 million professionals on one platform, it’s a gold mine for market research, advertising, and content marketing. LinkedIn reports 50 percent of its members are more likely to buy from a company they engage with on the platform. And a 2015 social media marketing industry report found LinkedIn has surpassed Facebook as the single most important social platform for B2B marketers. So, how do you tap into this invaluable platform as a Modern Marketer? Start with the freebies....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including....
Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all. Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization. Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:
- LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
- Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
- When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
LinkedIn is a great platform to promote your different pieces of content to a relevant audience. It’s also great for advertising your services because of its ability to target interests, demographics, and job categories. You want to make the most out of LinkedIn’s targeting capabilities, as well as optimize your ads to generate the type of traffic you’re looking for. This is by itself a good motivator to give LinkedIn a try, but Oren Greenberg, digital marketer and managing director at Kurve.co.uk, adds a bit more context. He observes that “[after] all the test campaigns run by us and other digital agencies, the results are pretty much the same across the board – LinkedIn drives the most B2B sales and LinkedIn leads have a higher conversion rate.”...
I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.
Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.
In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:
B2C marketers in North America in particular saw only limited results.
But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?
It’s definitely possible. The key is to infiltrate LinkedIn Groups....
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The first thing you need to know is that you should be posting daily, ideally two to three times a day and when you’re posting, you need to spread it out. Second, spread out your posts and when you’re spreading them out, try to spread them out by at least two hours in between each post. By doing that you’re gonna get more engagement per post. Third, test out different post types....
When it comes to finding your ideal connections on LinkedIn, one of the fastest and easiest ways to do it is by looking at who’s already paying attention to you on the platform. With LinkedIn’s “Follow” feature, you have a ready-made list of individuals all over the world who have essentially “opted in” to follow all your status updates and articles on the platform. LinkedIn Followers = Warm Leads Now, to be clear, I’m not talking about people you’re already connected to (1st Level Connections).Rather, I’m talking about people you are not connected to, but who found you one way or another on LinkedIn, and were so impressed they decided to follow everything you post and do on the platform. I don’t know about you, but those are people I want to be talking to!...
Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.
In other words, they have the basics of prospecting on LinkedIn down.
But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.
Now more than ever, it is crucial for businesses to ensure that they are leaving the right impression on their target audience. It doesn’t matter if your business is established or a start-up, people do business with people, and they want to know who you are. What message does your current personal branding convey? In order to build a positive and professional personal brand, you’ll need to put more effort into ensuring that everything you do on social media will only serve to make your brand stronger....
Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing tools. You can create content assets, push them out to these influential people, and generate new leads at scale. And I’ll show you how to do that in this article....
LinkedIn is built on the back of the individuals that make up the network – and that means to succeed on LinkedIn, your company’s strategy must be inclusive of “the people.” Think of it this way. If you go around hugging babies and helping old ladies cross the street, people are going to think, “Now, that kid is a good egg, from a good family.” Same goes for your company. If the team is out there dropping knowledge bombs and lookin’ all smart and professional, it will reflect well on the company, too.
For some reason many are intimidated with added LinkedIn Marketing strategies to their social media marketing mix. I have been putting more focus on this platform and finding a different level of clientele is hanging out there...some big hitters, with big marketing budgets. Here are 8 LinkedIn Marketing tips that can be implemented fast and with very little if not not cost...just time.
When you think of LinkedIn, you may not think about gathering marketing leads. You’re more likely to think about looking for a new job or updating your own resume. How would a collection of other people’s resumes and professional accounts turn into authentic leads and business prospects? Quite easily as it turns out. We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from....
With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner. LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business. Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....
Are you getting the most out of your LinkedIn personal profile?
Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....
Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention. And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile. If you want your invites to make it all the way to your prospects’ inboxes, never use these nine clunkers again....
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need....
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