Public Relations & Social Marketing Insight

I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible they don’t fully understand all the opportunities it presents.

Maybe it’s because of its robust set of features, the inherent learning curve, or the lack of understanding of the nuts and bolts of the platform. Whatever the reason, there’s a definite trend of marketers failing to extract LinkedIn’s full potential.

In fact, a study from the Content Marketing Institute found that an overwhelming number of LinkedIn users consider it to be ineffective as a marketing tool:

B2C marketers in North America in particular saw only limited results.

But what if I told you that there’s a way to kill it on LinkedIn and generate valuable, ongoing leads for your business? What if you could have an amazing ROI by following a fairly simple formula?

It’s definitely possible. The key is to infiltrate LinkedIn Groups....

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.

When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.

But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.

A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.

24 hours later I generated 60 qualified leads for them using nothing but a simple landing page and a LinkedIn group. This process was so successful that they decided to repeat the experiment again.

I’ve done this many times and it works like a charm every time. Here is a step by step of how I did it....

Get answers to the questions you were too embarrassed to ask about using LinkedIn.

A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.

All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments....

Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.

Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....