Public Relations & Social Marketing Insight

Do you want more leads from LinkedIn?

Wondering how others turn connections into leads?

With the right approach, you can be the first person your connections think of when they need someone in your industry.

In this article, you’ll discover how to turn LinkedIn connections into qualified leads....

Even if you’re absolutely sure you’ll never need another job again, know that for many professionals, LinkedIn is their go-to tool to see what the folks they are meeting are all about.

A strong LinkedIn profile could be the tipping point for landing that board position, or inspiring your current employer to notice the diversity of your background and how your professional point of view is playing in the marketplace.

Have you heard about how effective social selling is on LinkedIn?

Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?

You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.

A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....

If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.

LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.

In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.

One of the easiest ways to boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups. But with so many great conversations, up-to-date news and valuable information available, people often ask, “Where do I begin?”  Today, we’re pleased to introduce a new destination designed to help you manage your participation in and discover LinkedIn Groups more efficiently and effectively....

If you want to maximize your LinkedIn engagement, check out the following statistics and tips byQuicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users.

Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.