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The first thing you need to know is that you should be posting daily, ideally two to three times a day and when you’re posting, you need to spread it out. Second, spread out your posts and when you’re spreading them out, try to spread them out by at least two hours in between each post. By doing that you’re gonna get more engagement per post. Third, test out different post types....
Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately....
LinkedIn serves as a powerful tool for professionals, connecting users with colleagues, past employers, and hiring managers. But, this online channel is more than just a place for professionals to network and boast about their skills. With more than 467 million professionals on one platform, it’s a gold mine for market research, advertising, and content marketing. LinkedIn reports 50 percent of its members are more likely to buy from a company they engage with on the platform. And a 2015 social media marketing industry report found LinkedIn has surpassed Facebook as the single most important social platform for B2B marketers. So, how do you tap into this invaluable platform as a Modern Marketer? Start with the freebies....
From content promotion to prospecting, advertising or engagement, how can you take your LinkedIn activity to the next stage?
According to Hubspot’s State of Inbound survey 2016, 80% of marketers use LinkedIn professionally. LinkedIn is also the most used social media channel for professional purposes across the globe (with the exception of Latin America).
LinkedIn is an invaluable marketing asset, and achieves best results when activity is aligned with wider marketing goals. So from content promotion to prospecting, to advertising and engagement, here’s how to take your LinkedIn activity to the next stage....
LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities. For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016. Want to build these trends into your LinkedIn strategy? I'll walk you through them below....
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy.
Via Brian Yanish - MarketingHits.com
To social selling expert Jill Rowley, ABC doesn't mean "always be closing." It means "always be connecting." She believes that because a sales rep's network is their net worth, salespeople should live on LinkedIn, researching and requesting thought leaders, industry influencers, and potential prospects. The upshot of this mantra is that sales reps should be connecting with people they know online, but have never met in person. And the difference between being perceived as a valuable contact rather than a stalking stranger in these situations comes down to your LinkedIn request. "I'd like to add you to my professional network" just isn't going to cut it.LinkedIn allows you to write personalized invitations that contain up to 300 characters -- take advantage of this real estate to make a strong first impression. Confused about what to write? Let the following template be your guide....
LinkedIn calls itself the “World’s Largest Professional Network” for very good reason. The service has a user base of more than 400 million people, and it is steadily growing with each new academic year as more graduates use it for professional networking. Most users join LinkedIn with the intention of posting their resumes and developing contacts within the industry of their choice. However, LinkedIn also provides you with plenty of marketing opportunities through its unique set of elements that sets it apart from other social media platforms. One of the biggest advantages that LinkedIn has over other social media networks is that it is a business based platform. This means that the users read through the content with the intention of increasing their knowledge, instead of simply trying to entertain themselves. The seriousness of the site makes it perfect for your business to build and develop a thriving professional network. Given below are 4 hacks that can help you maximize the online presence of your brand using LinkedIn, and help it grow organically in the long term....
Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.
There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.
Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free. For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....
The basics of using LinkedIn for business: The goal with LinkedIn should almost always be to generate leads (and subsequently sales).
To do this, you start with your network on the site. The larger your network, the more potential you have to engage with someone in your network, who might become your customer.
That’s why I’ve dedicated this post specifically to strategies that will help you build the most effective network possible, both in size and quality....
LinkedIn's evolution began in May 2012 with the acquisition of SlideShare, and it continued withthe purchase of news reader app Pulse. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. And by February 2014, they opened up their publishing platform to all members.
All of those moves have turned LinkedIn into a place where people come to consume professional content. That's been great news for brands, since it's given them a new audience to reach with their content -- via their Company Pages on LinkedIn.
Let's look at 12 businesses that are capitalizing on the opportunity and rocking it. I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages....
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Are you a lurker on LinkedIn? 80% of us are. We watch and read but we're not proactive and and we don't use LinkedIn's newest and best features to our advantage. If you're in the business of creating new business, then you need to start using these 12 LinkedIn secrets.
What do you do when you meet someone in a business setting and you want to find out more about their career?
You look them up on LinkedIn, of course.
LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It's the place your business contacts go to see what you've accomplished, where you've worked, and which parts of the industry you're most interested in and engaged with.That's why it's so important to continually update and optimize your LinkedIn profile and use the platform to engage with others.
Is your LinkedIn profile up to par? Here are five things you should be doing on LinkedIn -- and the best part is, they only take a few minutes out of your day....
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Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing tools. You can create content assets, push them out to these influential people, and generate new leads at scale. And I’ll show you how to do that in this article....
Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn....
If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow up with a meeting proposal. But just like cold sales emails, there's a right way and a wrong way to write a LinkedIn message. Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide. Let's dig into the nine components....
Every person reading this article has undoubtedly heard of LinkedIn before, and considering that the social networking site now has more than 450 million users, chances are, everyone reading this has a LinkedIn profile as well. The efficacy and frequency of using LinkedIn, however, can vary drastically from person to person and company to company. While the popularity of LinkedIn marketing has increased steadily over the years, it can still be a difficult channel to navigate for those who are unfamiliar with the platform.
There are four primary aspects you should be focusing on when starting a LinkedIn marketing campaign: - Personal LinkedIn profiles
- Company LinkedIn pages
- LinkedIn groups
- Paid advertisements
This article will break down some best practices for each topic, as well as some tips and tricks to help you get the most out of your LinkedIn efforts....
Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?
LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed.
While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward.
Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively....
Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network. Still, there are reasons why you might not be making the connections you are hoping for....
Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn.
Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales. In this article you’ll discover five ways LinkedIn Publisher can help you grow your business....
When LinkedIn announced that they'd be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore.
What does my mom's tomato sauce have to do with this? Well, while many were quick to see results from the new platform, others felt hesitant about whether or not they should give it a go. And without a clear formula for how to approach the unfamiliar territory, many continue to remain sidelined today.
Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time....
If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation.
I’d like to give you a complete strategy filled with effective tactics that complement each other.
But to do that, I need to focus on one particular social network: LinkedIn.
I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....
Are you active on LinkedIn?
Wondering about the recent changes to groups?
LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.
In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.
What the Changes Mean LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach....
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