Public Relations & Social Marketing Insight

By taking a closer look at the links, you can develop a strategy so that one day, your blog can have similar types, quantities, and quality of links.

We’re going to look at actual links here: I want to get as specific as possible so that you leave this post with a specific link building strategy in mind.

In order to make it as actionable as possible, I picked one of my posts to break down in great detail. We’ll examine The Advanced Guide to SEO.

It has 842 referring domains and 2,690 links overall....

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that.

Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John Mueller was asked whether or not link building, in any way, is good for webmasters.

Mueller’s response (via Search Engine Roundtable) was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithms but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” Emphasis added.

Once you use a tool like Open Site Explorer or Google Analytics to examine the quality, and amount, of links pointing towards your online store, you may wonder, “What are some killer ecommerce SEO strategies that work for my online store?”

You obviously don’t want to get caught up with a marketing firm that damages your search engine rankings with shady techniques, yet you’ll need a list of tactics to bookmark and come back to whenever it’s time to implement a new strategy for building links.

Simple changes are needed, while others are more drastic. The list of link building techniques below is far from complete, so feel free to select the ones you like, and add more to make your own list....