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From my reading online, it didn’t look like anyone else had taken on this important subject area. Tens of thousands of new authors were kicking aside the gatekeepers and going straight into book production once they had finished their manuscripts. This is probably why many of the early self-published books in the print on demand era were poorly published, and embarrassing, when you look back at them from today’s perspective.
This represented a great opportunity, because designing and producing books had been my life for many years. Although book typography and indie publishing was very much a niche field, I was excited to rejoin the industry....
This is the first in a series of articles charting the founding, successes, failures, and lessons Joel Freelander learned from 7 years of blogging. Lots of valuable lessons!