Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Wal-Mart may be playing for second, but that's not so bad

Wal-Mart may be playing for second, but that's not so bad | Public Relations & Social Marketing Insight | Scoop.it

The largest-ever acquisition of an e-commerce company likely won't be enough for Wal-Mart to dethrone Amazon. But there's no shame in playing for second.

In a bid to juice its online business, the world's largest retailer agreed Monday to purchase Jet.com in a $3.3 billion deal. The acquisition will beef up Wal-Mart's e-commerce prowess, from deepening its bench of talent to finding the cheapest way to ship online orders.
These capabilities should help Wal-Mart grab a larger piece of the growing e-commerce pie. They're also the best chance it has of closing the wide — and growing — gap between it and Amazon, analysts said.

"Amazon's got this huge lead. That lead is going to be tough to relinquish but there's a lot of [share] out there," Moody's analyst Charlie O'Shea told CNBC....

Jeff Domansky's insight:

Worst-kept secret, but Walmart finally completes the deal to buy Jet.com.

No comment yet.
Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
Scoop.it!

Wal-Mart reportedly in negotiations to acquire Jet

Wal-Mart reportedly in negotiations to acquire Jet | Public Relations & Social Marketing Insight | Scoop.it

Wal-Mart is in talks to acquire web retailer Jet, the Wall Street Journal reports. Sources said the deal could be worth as much as $3 billion.


Acquiring Jet could help Wal-Mart in its efforts to mount a serious threat to Amazon’s e-commerce supremacy. Its Walmart.com site offers about 11 million products, compared to about 260 million on Amazon, and attracted 88 million online visitors in February, compared to more than 1.7 billion for Amazon, according to comScore.


Year-old Jet, led by Diapers.com founder Marc Lore, has drawn more than $500 million in financing capital from venture firms New Enterprise Associates and Accel Partners as well as mutual-fund company Fidelity Investments and bank Goldman Sachs Group.


Dive Insight:
Just a few days past Jet’s first birthday comes the bombshell news that Wal-Mart is closing in a deal to purchase the e-commerce upstart.

Late last month, CEO Lore told Fortune that Jet sold $90 million in merchandise in May, compared to $33 million in December, and scoffed at the notion that the company might never be profitable, citing the support of deep-pocketed (not to mention patient) investors....


Via Douglas G Hall
Jeff Domansky's insight:
This is a bombshell in US retail and e-commerce news if a deal proceeds.
 
Doug Hall's curator insight, August 3, 2016 2:16 PM
This is a bombshell in US retail and e-commerce news if a deal proceeds.
Diane Dennis's curator insight, August 5, 2016 10:55 AM
When you are the biggest on the block and start to engage in unfair practices, in marches the competition.