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The first cog is your website.
It starts with you designing and building your website for the social web and surround it with tools and technology that search engines and social networks love.
The second cog is content.
The next piece of the puzzle is the content. Creating and publishing it is just the start.
Marketing it to the world is the next step. Ensure your content is easy to share when they show up and is pushed out after the publishing button has been punched.
The final cog? Focused digital marketing of your products and services.
Making sure that the products that sit at the epicenter of your website are tempting people enough to hand over their name, email and maybe even their phone number. Then taking them on the buyer’s journey.
Here is some of the tactics, technology and the tools to make this happen for your startup, blog or business....
Here are some insights into how Jeff Bullas uses marketing automation on the social web.