Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Jay Baer Keynote: Does Your #ContentMarketing Pass the Mom Test? — Medium

Jay Baer Keynote: Does Your #ContentMarketing Pass the Mom Test? — Medium | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - September 15, 2015 4:44 AM

What we need are people who have a passion for connections. Who understand that there is a point to all of this that transcends clicks and shares and views and downloads and lead gen. And that point — the mission of content — is this:


Content is the emotional and informational bridge between commerce and consumer.


Building that bridge requires more than budget and an editorial calendar and analytics and a strategy. It requires people who care…no, it requires people who LOVE content and what it can do. Not what it can do for revenue and profits and the reduction of customer churn, although those are nice outcomes....

Jeff Domansky's insight:

Read Jay Baer's inspiring keynote address to more than 3,000 content marketers at Content Marketing World. Recommended reading. 10/10

more...
Sherri L. McLendon's curator insight, May 22, 2016 12:01 PM
THIS. "Content is the emotional and informational bridge between commerce and consumer."
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

9 New Examples of Youtility and Incredibly Useful Marketing

9 New Examples of Youtility and Incredibly Useful Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - February 17, 2014 2:09 AM

Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog).

Jeff Domansky's insight:

Jay Baer serves up a collection of lessons from 9 great marketing case studies.

more...
Tyler Negus Snidow's curator insight, February 17, 2014 10:45 PM

thanks for sharing @Brian Yanish - MarketingHits.com!  Smiled when I saw this Ikea idea.  I am a big fan of their idea team!  I'm gonna check out this #7 - the Ajax Social Wipe (helps you clean up your social media accounts.  nice!)
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - March 24, 2014 2:49 AM

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Wake Up - Why It's Now About the Media not the Social

Wake Up - Why It's Now About the Media not the Social | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - February 3, 2014 1:06 AM

Facebook, Twitter and Linkedin don't care about social connectivity, they care about media and inventory and monetization. Here's why, and here's what it means.


...Our desire to connect with one another (and with companies and organizations) via these platforms is what drove their usage and rise to prominence in the first place, but now that they have our attention (and do they ever), they’ve pivoted to supply us not with more and better ways to interact with real people, but instead more and better ways to consume content that corporations pay to put in front of us. Sound familiar? It should, as this is the exact same model network television has employed for 60+ years; give away something that is truly wanted (programming), and when people take you up on that free offer en mass, monetize that aggregated attention wherever and however possible....

Jeff Domansky's insight:

Jay Baer writes a thoughtful post about how the "social" in social media seems to have gone missing ass the big social media channels become media.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn