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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Mary Meeker's 2016 internet trends report: All the slides, plus analysis

Mary Meeker's 2016 internet trends report: All the slides, plus analysis | Public Relations & Social Marketing Insight | Scoop.it

Yes, it is a slide deck, but it's also one of the most eagerly anticipated collections of facts in Silicon Valley. Mary Meeker is ready with her 2016 internet trends report, which she is delivering today at this year's Code Conference.


At 213 pages, there's a ton of data, but here are our Top 3 takeaways.


1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.


2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.


3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction....

Jeff Domansky's insight:

The internet is slowing down, messaging is taking on the home screen, and voice search is big. There, I just saved you more than 3 hours of your life that you will never get back if you do attempt to read the whole 213 slide presentation. Let me refer you a second time instead to Josh Bernoff's brilliant description of this way overblown presentation:


"Mary Meeker’s annual Internet Trends Report for Kleiner Perkins is a comprehensive and provocative collection of data about technology change. It’s also the most cluttered, visually jumbled 213-slide pileup in the history of PowerPoint. Reading this deck is like walking through a construction site in which the Hell’s Angels are putting on three simultaneous Cirque de Soleil shows during a Green Day concert. In a snowstorm."

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The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com

The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com | Public Relations & Social Marketing Insight | Scoop.it
Internet. Things. Add the “Of” and suddenly these three simple words become a magic meme -- the theme we’ve been hearing all week at CES, the oft-heralded prediction that may have finally arrived in 2013.

 

While not devoid of hype and hyperbole, the Internet of Things (IoT) does represent a revolution happening right now. Companies of all kinds – not just technology and telecommunications firms – are linking “things” as diverse as smartphones, cars and household appliances to industrial-strength sensors, each other and the internet. The technical result may be mundane features such as intercommunication and autonomous machine-to-machine (M2M) data transfer, but the potential benefits to lifestyles and businesses are huge.

But … with great opportunity comes great responsibility. Along with its conveniences, the IoT will unveil unprecedented security challenges: in data privacy, safety, governance and trust.

 

It’s scary how few people are preparing for it. Most security and risk professionals are so preoccupied with putting last week’s vulnerability-malware-hacktivist genie back into the bottle, that they’re too distracted to notice their R&D colleagues have conjured up even more unpredictable spirits. Spirits in the form of automated systems that can reach beyond the digital plane to influence and adjust the physical world … all without human interfacing....

Jeff Domansky's insight:

Watch for interesting security issues ahead as the "Internet of things" takes hold....

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