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Scoop.it!
Is Instagram part of your marketing strategy?
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world.
We've put together 20 great examples of Instagram marketing from top brands like Disney, Nike, and Tesla to help give you the edge and inspire your Instagram marketing.... 
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A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.
Jeff Domansky's insight:
Instagram is important and here are five tips to help you get the best return on your visual content.
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Ignore Instagram at your own peril.
Jeff Domansky's insight:
You can't afford to miss out on Instagram and here are five solid tips to help you get started.
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![[Study] 6 Image Qualities Which May Drive More Likes on Instagram | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YBnWk88M_VrItDVCj2_HIzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
For brands on Instagram, Likes don’t just represent engagement, they represent permission! Consumers who are liking an image that a brand produces are, in essence, inviting the brand into their life and acknowledging the brand’s creativity. Ultimately, this helps to create a more emotional connection. In effect, your brand is now in a screen along with consumers’ best friends. Given the power of the “double-tap” on Instagram, Curalate was interested in discovering which types of image characteristics may drive more likes. In order to do so, we looked at a range of image features across 8,000,000 Instagram photos — including lightness, color, texture and background ratio — and found a few interesting results (see below). And although our data says what and not necessarily why, we have a strong hypothesis on the reasoning behind some of the results… For instance, we found that images with a single dominant hue performed best. This is probably due to the fact that when you’re viewing an image just mere inches from your face, the absence of chaos can help you focus. Additionally, the fact that textured images generated more engagement could mean that various ridges and shadows grab eyeballs and cause a user to stop and take a harder look at a photo....
Jeff Domansky's insight:
Valuable insight into what works best for images. Recommended reading for marketing, blogging and content marketing pros. 9/10
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If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey. A few quick stats on the company’s Instagram results to date:
Jeff Domansky's insight:
Here are some practical tips for using Instagram to build your fan base and generate sales revenue.
Scott Grodofsky's curator insight,
October 8, 2014 6:50 PM
These is a great way to get people to like your page and get them to look at your page regularly. There were a few ways that I felt would help gets consumers attention. If you add contest regularly people will be looking on your page more often. It doesn't have to be a big prize but if you give away something that will get peoples attention. Also I really like the idea of using direct (private) messaging. This makes followers feel like they have a part in the company. That is very important because it makes them feel special and it helps you stand out from other companies.
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n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Jeff Domansky's insight:
Valuable Instagram tips and best practices to help you get the most from this visual marketing platform.
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Do you want more people to notice you on Instagram?Have you looked at how other brands are increasing their Instagram visibility?With the right pictures and tactics, you can create a stronger Instagram presence.In this article you’ll discover five ways you can build visibility on Instagram....
Jeff Domansky's insight:
5 easy ways to build your visibility on Instagram.
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They say a picture is worth a thousand words. Photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter. ... But PR execs have to look at Instagram in a different light, according to Matt Rozen, group manager of corporate social media at Adobe. The photo-sharing site, which Facebook acquired last year for $1 billion, isn’t necessarily designed to draw people to a different Web destination, but play directly to their emotional center. “I don't think people click on links in Instagram comments, nor do I think people will take action” if there is a call to action embedded in the picture, said Rozen. “People look at Instagram for a quick fix, a laugh, to be inspired or even to be surprised.” The challenge for PR pros is how to convert words that take up a good part of the daily PR traffic into images that will enhance their messages....
Jeff Domansky's insight:
This post will get you re-thinking how you can use the power of visuals to enhance your content. Also, it nicely balances the pros and cons of Instagram and other photo sharing sites.
Chelsea Tidswell's comment,
August 7, 2013 4:52 AM
I agree Tegan. This is very interesting how they see social media in a completely different way as to how i see it. I see it as a way of sharing photos with my friends, not targeting their emotions.
's comment August 12, 2013 8:21 PM
Instagram is a site used to share images with friends and i agree with Tegan. Businesses see social media in a different way than us as we only use instagram for fun.
Gorretti Lili Hakalo Vea's comment,
August 21, 2013 6:05 AM
I agree with tegan. I don't get how PR people can see it in that way. I myself have recently joined instagram and I don't believe that it has any means to target emotions
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This can be broken into three phases as we enter the age of visual culture and language.
Jeff Domansky's insight:
Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.
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If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
Jeff Domansky's insight:
Check out these 15 food and drink brands that are using the Instagram platform to gain fans, followers, and loyal customers. Valuable Instagram marketing tips.
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People love photos & videos!And that’s what Instagram’s all about: showcasing your company’s personality in a fast & mobile-friendly way. But it’s more than just getting new customers, it’s about making friends — and connecting with your audience. So, in the spirit of Instagram brevity, in this short article I have 5 Instagram tips from Constant Contact that will put you among the best brands there....
Jeff Domansky's insight:
5 tips to put you among Instagram's top brands. So listen up!!
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Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.
Jeff Domansky's insight:
The big bucks have arrived and Instagram and some smart content pros are capitalizing.
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New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse. Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
Jeff Domansky's insight:
Useful tips to make the most of Instagram's time-lapse tool. Good info for early adopters.
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Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform. ...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses. As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....
Jeff Domansky's insight:
More best practices for Instagram success from Anthony Carranza.
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Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank. The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers. "For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....
Jeff Domansky's insight:
This research report and post are extremely valuable for marketers, PR, content marketing and social media pros. It also reminds us that social media still has a long way to go in driving "real" ecommerce. Recommended reading.
Anna Kong's comment,
September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight,
October 2, 2014 6:00 PM
Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged. The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention. 
luke sumich's curator insight,
October 2, 2014 10:38 PM
Want consumer engagement for a luxury brand? Use Instagram |
20 brands that are using Instagram effectively for marketing.