Public Relations & Social Marketing Insight

Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post.

That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram content will pull right ahead. Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention.

The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. But everyone needs to start somewhere.

We’ll go over three general Instagram marketing strategies and give you real examples of brands using each one so you have the resources to get started right away....