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Is Instagram part of your marketing strategy?
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world.
We've put together 20 great examples of Instagram marketing from top brands like Disney, Nike, and Tesla to help give you the edge and inspire your Instagram marketing.... 
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People love photos & videos!And that’s what Instagram’s all about: showcasing your company’s personality in a fast & mobile-friendly way. But it’s more than just getting new customers, it’s about making friends — and connecting with your audience. So, in the spirit of Instagram brevity, in this short article I have 5 Instagram tips from Constant Contact that will put you among the best brands there....
Jeff Domansky's insight:
5 tips to put you among Instagram's top brands. So listen up!!
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Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.
Jeff Domansky's insight:
The big bucks have arrived and Instagram and some smart content pros are capitalizing.
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New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse. Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
Jeff Domansky's insight:
Useful tips to make the most of Instagram's time-lapse tool. Good info for early adopters.
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...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis? The answer is a no brainer. Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....
Jeff Domansky's insight:
Is Instagram user generated content (UGC) part of your content marketing mix? Heidi Cohen says it should be.
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They say a picture is worth a thousand words. Photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter. ... But PR execs have to look at Instagram in a different light, according to Matt Rozen, group manager of corporate social media at Adobe. The photo-sharing site, which Facebook acquired last year for $1 billion, isn’t necessarily designed to draw people to a different Web destination, but play directly to their emotional center. “I don't think people click on links in Instagram comments, nor do I think people will take action” if there is a call to action embedded in the picture, said Rozen. “People look at Instagram for a quick fix, a laugh, to be inspired or even to be surprised.” The challenge for PR pros is how to convert words that take up a good part of the daily PR traffic into images that will enhance their messages....
Jeff Domansky's insight:
This post will get you re-thinking how you can use the power of visuals to enhance your content. Also, it nicely balances the pros and cons of Instagram and other photo sharing sites.
Chelsea Tidswell's comment,
August 7, 2013 4:52 AM
I agree Tegan. This is very interesting how they see social media in a completely different way as to how i see it. I see it as a way of sharing photos with my friends, not targeting their emotions.
's comment August 12, 2013 8:21 PM
Instagram is a site used to share images with friends and i agree with Tegan. Businesses see social media in a different way than us as we only use instagram for fun.
Gorretti Lili Hakalo Vea's comment,
August 21, 2013 6:05 AM
I agree with tegan. I don't get how PR people can see it in that way. I myself have recently joined instagram and I don't believe that it has any means to target emotions
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If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
Jeff Domansky's insight:
Check out these 15 food and drink brands that are using the Instagram platform to gain fans, followers, and loyal customers. Valuable Instagram marketing tips.
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![[Study] 6 Image Qualities Which May Drive More Likes on Instagram | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YBnWk88M_VrItDVCj2_HIzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
For brands on Instagram, Likes don’t just represent engagement, they represent permission! Consumers who are liking an image that a brand produces are, in essence, inviting the brand into their life and acknowledging the brand’s creativity. Ultimately, this helps to create a more emotional connection. In effect, your brand is now in a screen along with consumers’ best friends. Given the power of the “double-tap” on Instagram, Curalate was interested in discovering which types of image characteristics may drive more likes. In order to do so, we looked at a range of image features across 8,000,000 Instagram photos — including lightness, color, texture and background ratio — and found a few interesting results (see below). And although our data says what and not necessarily why, we have a strong hypothesis on the reasoning behind some of the results… For instance, we found that images with a single dominant hue performed best. This is probably due to the fact that when you’re viewing an image just mere inches from your face, the absence of chaos can help you focus. Additionally, the fact that textured images generated more engagement could mean that various ridges and shadows grab eyeballs and cause a user to stop and take a harder look at a photo....
Jeff Domansky's insight:
Valuable insight into what works best for images. Recommended reading for marketing, blogging and content marketing pros. 9/10
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If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey. A few quick stats on the company’s Instagram results to date:
Jeff Domansky's insight:
Here are some practical tips for using Instagram to build your fan base and generate sales revenue.
Scott Grodofsky's curator insight,
October 8, 2014 6:50 PM
These is a great way to get people to like your page and get them to look at your page regularly. There were a few ways that I felt would help gets consumers attention. If you add contest regularly people will be looking on your page more often. It doesn't have to be a big prize but if you give away something that will get peoples attention. Also I really like the idea of using direct (private) messaging. This makes followers feel like they have a part in the company. That is very important because it makes them feel special and it helps you stand out from other companies.
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n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Jeff Domansky's insight:
Valuable Instagram tips and best practices to help you get the most from this visual marketing platform.
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In a world increasingly filtered through Instagram, a carefully crafted photo shoot starts to look dated. That's why retailers are rushing to crowdsource their product shots — harvesting a stream of photos from social platforms to help sell everything from West Elm couches to Coach handbags. The photos are typically curated in galleries, where each picture is linked to a page selling the product. Increasingly, the amateur images are also showing up directly on product pages, next to professionally styled pictures. "The path to purchase has evolved tremendously, and consumers are much more likely to trust their peers than a brand," said Mimi Banks, director of social media at L'Oreal's Lancome brand....
Jeff Domansky's insight:
A good look at how smart retailers are crowdsourcing photos and user-generated visuals to help in marketing.
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Do you remember “show and tell” from your elementary school days? This is the exact approach social media business users should be taking. Too often businesses merely tell followers why their product or service is worthy of a purchase....
The second-best thing about Instagram is it makes extremely amateur “photographers” like me feel as though we’re capable of taking professional-quality pictures. The first-best thing: Instagram offers almost everything a business user could want in a social network, so much so, it’s (dare I say) the most effective platform out there. Here are the top four reasons why...
Jeff Domansky's insight:
Four reasons why Instagram is coming on strong as a social media channel for all kinds of users.
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20 brands that are using Instagram effectively for marketing.