This Instagram Influencer Used Social Media to Build an Eight-Figure Home Based Franchise Business | Public Relations & Social Marketing Insight | Scoop.it

In 2013, while sitting at a bar with a friend, Danny Nieves had a thought. He was helping a friend advertise his Cuban restaurant and told him that he would post his menus onto doors by rubber-banding them to doorknobs in his neighborhood.


The idea was a hit. It garnered local attention and had business booming at his friend's restaurant. This bright idea spawned into the thought that, if it could work for his friend's Cuban restaurant, maybe other nearby restaurants would pay him to add their menus to doorknobs. Nieves got to work. Stapling together menu after menu, he began dropping them off on every single doorknob he could.


The business idea saw explosive growth. Sales for those restaurants skyrocketed and he knew he was onto something. But he hated stapling together the menus and having to attach them one by one. However, it was at that bar, scrawled on a drink napkin, that he planned out his approach, detailing how he would saturate the homes with advertisements....