Public Relations & Social Marketing Insight

The transition a company makes from a privately held entity to a publicly traded one can be a shock. Strong coordination of the company's image can assist in making a seamless transition from the private to public sector by capturing the interest of investors and industry experts. To do that an entrepreneur needs to work with theinvestor relations and public relations teams. But will they work with each other?

In an ideal world, the two teams would work in harmony, bringing together the perfect blend of brand awareness, product value and differentiation for customers and investors. Yet in today’s quarterly driven economy, the investor relations and public relations teams seldom communicate. This is especially true for small-cap companies. Here are ways to forge closer lines of communication...

It’s time to transform corporate governance. Innovation and technology can simplify and improve board development and management.

Virtually every aspect of corporate America has been affected by the adoption of new technology. Social networks and collaboration technologies are revolutionizing and changing the way companies are run, products are made, information is shared and the way employees are recruited.

There is one aspect of nonprofit, private and public companies, however, that has made little or no progress when it comes to innovation — the way corporate boards are recruited and managed.

Corporate America is fully aware that this process is flawed. Most recently, headlines from scandals that have occurred at Best Buy, Chesapeake Energy, Groupon, Wal-Mart and Yahoo have put the spotlight on corporate governance. Besides a general disdain for illegal and deplorable actions, corporate boards have suddenly felt the pressure to fortify their teams with the same virtues they always strived for, with an increased emphasis on personal and professional integrity....

[Maybe a helpful tool, but let's not overstate things ~ Jeff]