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You may know how to use Google’s basic search functions, but I bet you’ve never used these advanced tricks for market research. Here are 7 amazing google search tricks you can use!
You’re using Google every single day. But I bet you’re only doing basic searches.
In this video I share with you seven advanced Google queries that you ought to know.... 
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The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did).
Jeff Domansky's insight:
Interesting angle: the number of product searches on Amazon is growing fast. What does it mean for content and marketing?
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Google is demoting misleading and offensive content in its search by updating algorithms and offering users new ways to report bad results. The change follows increased attention to flaws in top search results, including the promotion of fake news — and deliberately misleading or false information formatted to look like news — during the 2016 presidential election. Google said it has updated its algorithms to better prioritize “authoritative” content. Content may be deemed authoritative based on signals such as affiliation of a site with a university or verified news source, how often other sites link to the site in question and the quality of the sites that link. “We’ve adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear,” writes Ben Gomes, Google’s executive in charge of search, in a blog post published today....
Jeff Domansky's insight:
Google will try to manage fake news better and the changes include new options for reporting bad content.
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Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking for it. But there it was. I press enter. A page of results appears. This was Google’s question. And this was Google’s answer: Jews are evil. Because there, on my screen, was the proof: an entire page of results, nine out of 10 of which “confirm” this. The top result, from a site called Listovative, has the headline: “Top 10 Major Reasons Why People Hate Jews.” I click on it: “Jews today have taken over marketing, militia, medicinal, technological, media, industrial, cinema challenges etc and continue to face the worlds [sic] envy through unexplained success stories given their inglorious past and vermin like repression all over Europe.” Google is search. It’s the verb, to Google. It’s what we all do, all the time, whenever we want to know anything. We Google it. The site handles at least 63,000 searches a second, 5.5bn a day. Its mission as a company, the one-line overview that has informed the company since its foundation and is still the banner headline on its corporate website today, is to “organise the world’s information and make it universally accessible and useful”. It strives to give you the best, most relevant results. And in this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.”...
Jeff Domansky's insight:
Tech-savvy rightwingers have been able to ‘game’ the algorithms of internet giants and create a new reality where Hitler is a good guy, Jews are evil and… Donald Trump becomes president. This thoughtful post explores challenging culture and technology issues. Recommended reading. 10/10
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From
moz
The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query.
Jeff Domansky's insight:
Freshness of content is a deciding factor in Google page rank.
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According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.
Jeff Domansky's insight:
Google definitely, but there are other search engine alternatives and traffic to be had.
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If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.
Jeff Domansky's insight:
Definitely news you can use. Great search tips. Recommended reading.
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As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search....
Jeff Domansky's insight:
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's chokehold.
John Norman's curator insight,
January 7, 2015 6:57 PM
Seems there always an alternative. Whether you want to play by the big boys rules (ie Google) or run with the rest is the question. The only way "the rest" will have an impact is if the majority of user declare their support for more than the status quo. Most love a bit of the underdog! |
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Fei-Fei Li, chief scientist of artificial intelligence and machine learning at Google Cloud, came on stage at Google’s Next Cloud conference today to talk about the current and next-generation applications of AI that Google’s working on. These technologies will make a difference in self-driving cars and healthcare, sure, but also Snapchat’s filters and Google Photos’ search capabilities. But the big highlight came when she announced a new way to allow software to parse video.
Jeff Domansky's insight:
Google's next generation application of artificial intelligence will let users search video soon.
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Using Google seems straightforward enough. You enter in a search, and in return, Google gives you a list of web pages that help you find what you’re looking for. Right? Wrong. In 2016, 85% of Google searches contained significant additional elements beyond just a list of web pages, including bright, bold, click-attracting features that take up some of the most valuable real estate on the results page. Collectively, these features are known as "universal search." If you and your brand are only doing SEO for the standard "10 blue links" that comprise the web pages, you’re losing out. Currently, the universal search portfolio has more than 10 different features, including the knowledge graph, image bars, quick answer boxes, local packs and video snippets. Let’s look at three of the most common examples — and how you can leverage them for your brand.The Knowledge Graph The knowledge graph is a box filled with information that sits prominently at the top of the right side of the search results page. It appeared in 19.19% of total desktop searches, and 20.83% of mobile queries in 2016. Google pulls in information for the knowledge graph from several places across the web. There a few ways for brands to influence that information:...
Jeff Domansky's insight:
As Google continues to update its search engine results pages, companies need to adjust their SEO to be found online.
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From
www
When Twitter user Rory Cellan-Jones asked Google Home if Barack Obama is planning a coup, the digital assistant device responded by detailing a bogus conspiracy theory about the former president plotting a communist scheme to take over the government.
Jeff Domansky's insight:
This is a fascinating story and post about search algorithms, fake news and the importance of being earnest in your online research. Highly recommended reading. 9.5/10
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If desktop search is the first trillion, and mobile search is the second trillion, where will we find the third trillion?
Jeff Domansky's insight:
As a content marketer, here's a powerful statistic you need to consider: 39% of searchers needs were not met! Start there with your plans for content marketing.
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Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....
Jeff Domansky's insight:
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
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If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn. On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something. The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....
Jeff Domansky's insight:
Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.
Jeff Domansky's curator insight,
May 28, 2016 2:19 PM
Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.
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Google is so entrenched when it comes to finding information on the internet, we named the act after it. However, there are a ton of other tools and tricks that can get you answers to your question when Google doesn't have the answer. Google does a great job of searching web sites, and it's no slouch in the field ofinstant answers, either. However, not every question can be answered by the first page of results. Here are some other resources you should include in your repertoire, as well as what they're useful for....
Jeff Domansky's insight:
Are you a frequent researcher online? Go from Google to great with your online research by checking out these other terrific tools.
Jennifer Grygiel's curator insight,
January 12, 2015 7:51 PM
Try these sites if Google isn't enough #research #lifehack
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Most people on the Web seem to act like an ostrich. They stick their head into the sand because of the approaching end of search. It’s been increasingly visible all over the place for years.
Jeff Domansky's insight:
Tadeusz Szewczyk, AKA Tad Chef, offers a thought provoking view and critique of Google now and in the future.
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More Neil Patel knowledge to help you use Google search better.