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Google has been quietly plugging away at its own design language, Material Design, for a while now, and its rules and conventions have been adopted by most of its mobile and desktop applications.
Based on paper and ink but taking advantage of digital's own unique features, Material Design is a great framework to use if you're building a mobile website or want to make good use of responsive web design. It enables designers to create digital material that can expand and reform intelligently, using seams and shadows to provide meaning about what you can touch.
Material Design has a new site and a new visual identityAnd now Google is expanding Material Design with a new site and a new suite of tools and open source projects that it hopes will help make product design more productive and inspiring.
The new Material Design site introduces a bold new visual identity for the the Material initiative, inspired by the principles of print-based design and with an emphasis on user actions and motion....
Google has never, ever been noted for great design with the exception of its search page icons. Google's Material Design gets a new site, a bold new visual identity and a new set of tools as well. Looking great!