Public Relations & Social Marketing Insight

You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in.

Give credit where credit is due

Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position yourself as an influencer. It will carry you and your business to new heights.

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.

If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.

I’ll start off with a few of the basics, and then get into some more advanced tips....

Google’s social network is growing by leaps and bounds. With the recent changes Facebook has made, it is now a no brainer for individuals and businesses to look for other alternatives and Google Plus is becoming the choice for many. At just 2 years old, Google Plus is now thought to be the number 2 social media site among active users. If you have embraced this wonderful social network (It’s quickly become my favorite) then you will need to know how to create the perfect Google Plus post so you can get the most out of your experience....

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...

Are you creating your first Google+ Local Page? Let us show you the proper steps in the latest 'How to' guide only on UpCity!

...Google is the most popular search engine in the world, so it goes without saying that utilizing Google Plus Local will increase your business’s web presence and SEO. It allows you to achieve greater brand awareness and visibility, which is important among your local competitors. Additionally, many local page features are similar to that of Google+ Business pages, receiving the same benefits with the added boost to local search results.

Many beginner features are available to learn how to use throughout Google Plus Local. We’re here to make the process easy and get your site set up and ready to go. Ready to create a new Google+ Local page? Follow along with the instructions below!...