Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Analysis: Why Google killed Glass | Wearable Tech Watch

Analysis: Why Google killed Glass | Wearable Tech Watch | Public Relations & Social Marketing Insight | Scoop.it

Mainstream media are surprised, but it was only a matter of time until Google took its Glass project out to the paddock and put a bullet in its head. That happened today.Google Glass, RIP.The concept will live on but Glass, as we know it, is dead.We’re not surprised....

Jeff Domansky's insight:

Google bails on Glass. Interesting analysis.

Jeff Domansky's curator insight, January 17, 2015 2:09 AM

Interesting analysis of why Google bailed on Glass.

Shan Kumar S S's curator insight, January 17, 2015 2:45 AM
marslounch.in
Keepamericaheard Maria Catania's curator insight, January 18, 2015 2:27 PM

Doesn't surprise me I knew it would be a dead end,

MariaCatania

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With This App and Gadget, Google Glass Can Read Your Mind

With This App and Gadget, Google Glass Can Read Your Mind | Public Relations & Social Marketing Insight | Scoop.it

A London-based startup has created an app that lets users take pictures simply by concentrating.


Created by design studio This Place, MindRDR uses both Google Glass and a brain activity-monitoring device to take photos and then post them to social media without ever touching a screen.


The brain activity device — known as the Neurosky EEG biosensor — tracks the kind of neural patterns the brain exhibits when it's focusing on something. MindRDR then translates those patterns into actions — telling Glass to take a photo and then post it, all powered by thought....

Jeff Domansky's insight:

Kind of cool! Where is Spock when you need him?

Jeff Domansky's curator insight, July 12, 2014 3:09 AM

Cool app for Google glass. Let's see where this development goes.

Keepamericaheard Maria Catania's curator insight, July 12, 2014 11:37 AM

#Googleglass 

concentrates on the mind to produce data results-

#Keepamericaheard #global

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Google X faces innovator's dilemma: Wow factor has to pay

Google X faces innovator's dilemma: Wow factor has to pay | Public Relations & Social Marketing Insight | Scoop.it

Has Google's moment of radical innovation been exposed as only that? A moment? In an economy where everyone is counting on innovation, and counting on the private sector to provide it, two events at the end of last week leave me worried.


The first one was Google's plunging share price. The company is still doing well. But suddenly shareholders came face to face with what in Canada we might call "the Nortel realization." That is, the sudden comprehension that a share price based on expectations of ever higher future returns cannot be sustained by high, but constant, returns.


The other event was ostensibly positive. For the first time, the world's biggest internet search company gave a reporter a behind-the-scenes look at Google X, the company's division charged with engineering a radical future....

Jeff Domansky's insight:

Don Pittis reflects on Google, Glass and other innovations.

Jeff Domansky's curator insight, April 22, 2014 10:40 PM

Reflecting on Google, Glass and innovation challenges.

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Can Google Glass help retailers?

Can Google Glass help retailers? | Public Relations & Social Marketing Insight | Scoop.it

It's difficult to believe that the iPad only launched three years ago. Everyone knew a naysayer: 'Why do I need it? I have a laptop, I have a mobile – the iPad is just a gimmick somewhere in between'.here's a heavy sense of deja vu with Google Glass.


The naysayers of the world once again unite to knock a device before it has even had time to get off the ground.


Perhaps they will be proved correct or, as with the iPad, the naysayers will eat their words and Google Glass will become the new must have device.


Some innovative uses of Glass have already begun to be showcased, the latest including the broadcast of an operation through the eyes of a surgeon. Recent reports revealed that an app store is on the way as early as next year, which will only stand to increase adoption rate. Such opportunities for third party developers, together with the massive hype behind Glass’ arrival, will no doubt prompt brands and retailers alike to explore how it can improve the shopping experience....

Jeff Domansky's insight:

Exploring the issues, challenges and opportunities for Google and for retailers. 

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Will Google Glass Prevent Deaths or Cause Them? | Forbes

Will Google Glass Prevent Deaths or Cause Them? | Forbes | Public Relations & Social Marketing Insight | Scoop.it

About ten days ago I speculatively tweeted the following about the future of Google’s upcoming Glass technology: “Future debate: Is Google Glass causing more or fewer auto accidents?” And then today I read a headline that illustrates how the future sometimes shows up faster than you expected: Bill Would Ban Wearing Google Glass While Driving in West Virginia...

Jeff Domansky's insight:

Watching for new Google Glass issues ahead.

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What would the perfect news application designed for Google Glass look like?

What would the perfect news application designed for Google Glass look like? | Public Relations & Social Marketing Insight | Scoop.it

Devices like Google Glass are going to change the way that we consume the news and other information — how will media companies have to change the way they think about the news and how it is constructed?

 

To say there’s a lot of debate about the “wearable technology” known as Google Glass would be an understatement. Some enthusiasts see it as the future of mobile man-machine interfaces, while others say it is more likely to be the new Apple Newton — in other words, a widely-hyped product that will ultimately fail. But let’s assume some form of head-mounted display becomes commonplace: how will it change the way we consume content, and how will news outlets of all kinds have to change the way they think about what they do?

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We are all Glassholes now | The Verge

We are all Glassholes now | The Verge | Public Relations & Social Marketing Insight | Scoop.it

2013 was the year of the Glasshole — the year that technology made one of its most violent entries into our personal lives at bars, restaurants, workplaces, and homes....


... According to Pew , 80 percent of Americans aged 18 to 29 post photos online, and that percentage is increasing across all age groups. Across Snapchat, WhatsApp, and Facebook alone, we post 1.5 billion photos per day. We are all Glassholes, only to varying degrees, and we’re all still figuring out what a future looks like where we can document anything — a sound, a sight, a 360-degree-panorama — in less than 10 seconds.In this new world of hyper-documentation we’ll have to figure out what feels right and what doesn’t — new etiquettes and customs and mores.


These new norms will focus on utility and also social acceptance. Glass’s whole selling point was "keeping you in the moment," but the gadget is so new and unfamiliar that wearing it, ironically, might actively eject you from the moment (or from a bar).


But someday, Glass (in some form or another) will likely achieve its goal. There’s no denying that shooting a concert on Glass is less obtrusive  than holding up your phone...

Jeff Domansky's insight:

Stay tuned for more Glassholes and "Facebook eye".

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15 Breathtaking Photos That Show How Google Glass Will Change Photography

15 Breathtaking Photos That Show How Google Glass Will Change Photography | Public Relations & Social Marketing Insight | Scoop.it

Google's been hard at work trying to prove that its Glass headset is more than just a toy for tech nerds, and one way its been doing that is by flaunting the eyewear 's photography capabilities.


Some Explorers have been doing amazing things with Glass since the program launched nearly two years ago. Here's a taste of some of the best Glass photography....

Jeff Domansky's insight:

Great photos, worth a look.

Jeff Domansky's curator insight, May 22, 2014 11:38 PM

Must-see.

Jerome BESSON's curator insight, May 23, 2014 5:02 AM

A ne pas manquer. Comment les googles glass vont changer la photographie personnelle et professionnelle.

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Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac

Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass | Cult of Mac | Public Relations & Social Marketing Insight | Scoop.it

When asked whether he’s looked into Google Glass, Dorsey had the following to say:“I don’t think glasses are the answer. I think it might be a 10-year answer, but not in the next five years. Maybe if they’re in sunglasses or what not. I think the movement you see around Fitbit, Up and FuelBand, that seems to be the next step in wearable. So something on the wrist that feels natural, almost feels a bit like jewelry. Glasses are very compelling and I think it’s an amazing technology, but I just can’t imagine my mom wearing them right now. What is the value of Glass?”


Google Glass was announced last year at Google’s I/O developer conference but the consumer version of the product isn’t expected to be released until the end of 2013, or a year-ish from now, depending on who you talk to. Apple has yet to announce its rumored iWatch product, but some rumors have pointed to a late 2013 or early 2014 release date.


When asked specifically, whether he had more faith in the rumored iWatch, Dorsey replied: ”(Laughs.) I don’t know, I think there’s a lot going on. The Pebble watch I think is pretty compelling as well.”...

Jeff Domansky's insight:

Google Glass or Apple iWatch? Interesting debate, guaranteed to go on forever.

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Google Glass is Poised to Change the Future of Marketing

Google Glass is Poised to Change the Future of Marketing | Public Relations & Social Marketing Insight | Scoop.it

...Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing?


Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly.


I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out....

Jeff Domansky's insight:

If you can get over the $1500 dollar cost barrier maybe Google Glass will impact marketing someday in the future. I wouldn't call it "a game changer" except for those will buy it when it's released in September. it is interesting to speculate about its impact. And, you need to be optimizing your website, blogs and content for mobile anyhow. 

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The real breakthrough of Google Glass: controlling the internet of things

The real breakthrough of Google Glass: controlling the internet of things | Public Relations & Social Marketing Insight | Scoop.it

Many of the first apps for Google Glass will be about consuming and sharing content on the go. But what if Google Glass could unlock control over the world of the Internet of Things both inside and outside the home?

 

...As the first apps start to come out for Google’s augmented reality glasses, we’re starting to see how viewing the world and consuming digital content could be transformed. You can capture photos and videos and send them to your friends with a simple gesture, or scan the New York Times headlines without moving a finger. But perhaps the real breakthrough app for Google Glass wouldn’t be about content consumption at all, but about control.

 

This week the folks at Engadget dug up a patent around Google Glass using wireless connectivity to control connected devices in your home. The glasses could use any number of wireless methods — from RFID, to infrared, to Bluetooth to QR codes — to identify a connected device that could be manipulated, and then, presumably, to manipulate it....

Jeff Domansky's insight:

The PR tsunami continues.

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I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen

I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen | Public Relations & Social Marketing Insight | Scoop.it

Recently I tweeted the following: i’m a google glass skeptic. Who’s with me?

 

Turns out most people think Google Glass is going to be awesome. Frankly, I was surprised- I figured it would be more balanced.

 

But it turns out that people are more excited about the idea of Glass than any particular use case. And I’m excited about the product category too, but think the v1 might suck.

 

Google Glass is the new Apple Newton.

 

One day wearable computing glasses may turn out awesome, but I’m convinced that the Google Glass will be like the Apple Newton- a visionary product well ahead of its time, and maybe 10 years after its release, someone will figure out how to make it mainstream using a different design....

Jeff Domansky's insight:

I hope Google Glass leads to something fabulous. Like most innovations, the door really is just opening to new possibilities despite a few speed bumps ahead.

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