Public Relations & Social Marketing Insight

Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook.

This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D.

So how should we market to them? And what are the best ways to reach these consumers?...